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Think of the most synonymous racer/manufacturer duo you can. Schumacher and Ferrari are right at the top, with Rossi and Yamaha, am I right? Rossi is Yamaha's most successful MotoGP rider and became a brand ambassador for the OEM after he retired from GP racing, but his ties to the…

Electrification is all the rage these days. From cars and motorcycles, to scooters and even lawnmowers, the push for a greener, more sustainable future is pretty much everywhere you look. But as exciting as all this progress may seem, the road ahead is still riddled with challenges, and at the…

Ah yes, electrification. The ultimate buzzword when it comes to anything and everything mobility. And clearly, electrification is more than just Teslas, EV motorcycles, e-bikes, and tooth-busting e-scooters anymore.These days, we’ve very much crossed into a world where mobility isn’t just a matter of wheels on the ground—it’s a multi-dimensional…

When you think of fancy, high-end motorcycles, it’s more than likely that Ducati sits at the top of your list. And indeed, even for non-motorcyclists, Ducati has become synonymous with speed, performance, and racing success. In fact, lots of riders rock bikes like the Panigale V4—even if they don’t have…

ATVs are some of the most useful, fun, and capable machines on the planet. Each day, they're used for farm chores, backcountry excursions, camping, hunting, fishing, and everything in between. They're workhorses but without the need for feed or constant grooming. I've used Kawasaki's Brute Force 750 for the last…

The guys at the YouTube channel BUM are known lunatics. Emerging from the YouTube channel Grind Hard Plumbing Co, they've taken the platform by storm with increasingly chaotic videos full of custom insanity and wanton abandon toward their own health and well-being. I mean, these are the folks who took…

Let’s get one thing straight: I’m not even gonna try to hide my bias here—I love Yamaha. Over the years, I’ve owned a number of tuning fork bikes: three MT-07s, an MT-10, a Yamaha scooter, and right now, I’m head over heels for my XSR900—a bike I ride pretty much…

Retro is cool. It always has been, and it always will be. Your dad's old watch will shine through an outfit, shell tops rock, and a 1992 Olympics jersey hits harder today than it did three decades ago. And in the world of motorcycles, nothing is as full of retro…

I think it’s often underrated just how grueling off-road riding of any sort can actually be. For folks on the outside, hitting the trails looks like tons of fun. But those who actually do it—even recreationally, at that—would know just how tiring and exhausting it can be.Riding beyond the confines…