The Latest Breaking News from HarleyDavidson

Listen, guys. Whether you're a Harley-Davidson motorcycle fan or not, the numbers over the past several years haven't been good. That's not an opinion; that's a fact.

Lately, it seems like partnerships between big and small motorcycle brands are popping up everywhere. These companies are joining forces to reach more riders around the world and offer new, exciting bikes. One big trend that's been growing is small-displacement bikes—basically, bikes with smaller engines that are easy to handle…

Several major companies, including Target, Walmart, and Meta, have significantly scaled back or eliminated their DEI programs in 2025.

A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed after the Minneapolis police killing of George Floyd

I'm sorry, I don't mean to be a hater. Honestly, I want to see LiveWire succeed. I really enjoyed my time on the first LiveWire, something I'm told is still offered by the company in the year 2025. But the company is just, well, floundering. Sales are non-existent. It's losing money…

In terms of design, and considering the current state of affordable, readily available (read: non-experimental) battery technology, a satisfactory EV motorcycle is a much bigger design challenge than any EV car. The reason why is simple: Space.Unless all you plan to use your motorbike for is a quick run to…

A national rights group says more U.S. companies are providing strong benefits and protections to LGBTQ+ employees despite conservative activists pressuring high-profile brands to stop participating in the organization’s annual workplace report card

Companies including Walmart and Harley-Davidson have stepped back from ‘diversity, equity and inclusion’ efforts amid a changing legal and political landscape

Full stop, I loved the first Harley-Davidson LiveWire. I rode it on the Brooklyn Formula E track way back when it first debuted, and me and one of the brand's marketing leads—what's up, Laurence!—had an absolute ball hanging at the back of the pack and shredding the track. It had power.…

You probably don't need me to tell you that times are tough right now. To some degree or another, you're seeing it in your own life. Whether it's the price of eggs, the price of heating your home this winter, or something else entirely. Living is expensive.Companies still aren't people…

It's been a year for Harley-Davidson. Like, it's been a hard year. The Motor Co's stock has tumbled. Its CEO has fought claims of being woke and caved to outside pressure even though it's the most un-woke company around. It's losing business because it's so anti-woke, in fact. LiveWire has burned through…