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The Latest Breaking News from HarleyDavidson

Harley-Davidson Thinks It Can Quadruple Profits Even As Dealerships Close And Sales Plummet

Harley-Davidson's sales have been in freefall for decades now, as older generations stopped buying new motorcycles, and younger generations don't want or can't afford the Motor Co.'s offerings. So color us surprised when the new CEO announced his intent to quadruple profitability in less than five years.

RideApart

Harley Is Recalling Thousands Of Touring, Cruiser, and Trike Models Over Airbox Issue

If you own a 2024 through 2026 Street Glide, Road Glide, Fat Boy, Breakout, or Road Glide 3, you'll want to know about this recall.

RideApart

Weirdly, Harley-Davidson Partnered With Jeep In Europe Instead of Ford

Famously, Ford's CEO Jim Farley sits on Harley-Davidson's board of directors. Yet, for some reason, Harley just announced it's partnered with Jeep in Europe.

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Your Kid Wants and Needs This Harley-Davidson Ride Machine

Remember those kids' ride machines where you threw a couple quarters and rocked back and forth? Yeah, you can get one for your kid in the shape of an old-school Harley-Davidson motorcycle right now.

RideApart

Harley-Davidson Is Turning An Italian Beach Town Into A 4-Day Motorcycle Festival

Harley-Davidson kicks off its 2026 European event season with the new Spring Rally in Senigallia, Italy.

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Harley Recalls Nearly 17,000 Softail Motorcycles Over Potential Brake Line Issue

If you own a 2025-2026 Heritage Classic, Street Bob, Low Rider S, or Low Rider ST, this recall affects you, so call your dealer ASAP.

RideApart

Bikers urged to volunteer to help train guide dog puppies for ‘real world’

Around 100 puppy raisers are needed every month to meet demand, the Guide Dogs for the Blind Association says.

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Harley-Davidson Rallies 38%, But Analysts See Downside Ahead

Harley-Davidson stock has surged, but analyst skepticism, weak earnings, and rising short interest suggest limited upside ahead.

MarketBeat

Thousands of Harley-Davidson motorcycles recalled over crash risk

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The Independent UK

Harley-Davidson recalls nearly 17,000 motorcycles over brake failure fears

The recalled motorcycles’ rear brakes could go out, increasing the risk of a crash, federal regulators warned

The Independent UK

Harley-Davidson’s Workforce Keeps Shrinking, Is It Time For The Company To Adapt?

Harley-Davidson plans a 'strategic reset' to cut costs and address declining motorcycle demand. Can it finally turn things around?

RideApart

You Can Pick Up One of Harley's Best Motorcycles For a Song Right Now

The Pan America, one of the better Harley-Davidson motorcycles in recent memory, is a Screamin' (Eagle) deal if you pick one up used right now.

RideApart

Long Haul Luxury: Riding “Grand American Touring” Machines to Bike Week

The Big Chrome American Touring Bike is alive and well, but who is buying them?

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Harley-Davidson’s Ride for Heroes Charity Motorcycle Event Returns For 2026

Harley-Davidson's 'Let’s Ride Challenge' channels the power of motorcycles into measurable support for military and emergency service communities.

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Harley-Davidson's Cafe Racer Concept Needs To Be Built, Along With a Smaller Pan America

Harley just brought out a cafe racer concept called the RMCR, and it's what it should be building to ensure its future. That, along with a small entry motorcycle, and a lower-displacement Pan America.

RideApart

Harley-Davidson's "Homecoming" Festival Is No More, Moves Back To Anniversary Mode

Harley-Davidson is also back to sponsoring Milwaukee's annual Summerfest celebration for 2026, just in time for America's 250th anniversary this July 4th.

RideApart

Harley-Davidson's Customers Got Screwed By Trump's Now-Illegal Tariffs

Tariffs are taxes on the people, that's just plain fact. And the Trump administration's now-illegal tariff taxes hit Harley-Davidson's customers hard in 2025.

RideApart

There's A New Harley-Davidson Sportster S Top Triple Clamp Recall, Heads Up

It's both an expansion and a replacement of a previous Sportster S recall from 2025, and your bike may still be affected even if you already had it serviced.

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Harley-Davidson Confirmed 'Headcount Reductions' Are Coming to Course Correct Company

After its investor meeting where it presented its yearly financials, a Harley-Davidson spokesperson said that part of how the brand would right the ship would be through layoffs.

RideApart

Harley-Davidson's 'Taking Deliberate Actions to Stabilize Business' Following Massive Sales Decline

The Motor Co.'s 2025 was, let's just say, not great, and in its Q4 earnings report, newly minted CEO Artie Starrs had to deliver the news that it saw a 26% decline in revenue compared to the year prior.

RideApart

Harley Just Got A Free Pass Into India And This Might Change Everything

Zero tariffs reopen India for Harley, and its Hero partnership could finally turn relevance into real volume.

RideApart

LiveWire Sales Up Slightly In 2025, But Still Didn't Sell Over 1,000 Motorcycles Last Year

The Harley-Davidson-owned EV motorcycle brand also posted losses, but the good news is they are smaller than in 2024, at least.

inkl

10 Badass Biker Rings from Bikerringshop for True Motorcycle Enthusiasts

Every true rider knows that motorcycle culture runs deeper than chrome and leather. Your hands grip the throttle, shift gears, and wave to fellow riders – so why settle for generic jewelry when you can wear rings that actually speak your language? Bikerringshop has curated a collection that goes beyond…

RideApart

Apparently, Harley-Davidson (Still) Makes Purple Motorcycles

The 2025 Harley-Davidson CVO Sport and Road Glide came in a “Poison Berry” purple color, but no one noticed.

RideApart

Harley-Davidson Goes Millennial Grey for 2026, For Some Reason

The Motor Company is offering three models in a basic trim and a boring color in hopes of luring new riders to the brand.

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