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The Latest Breaking News from HarleyDavidson

Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play?

Harley-Davidson is attracting investor focus due to its iconic brand legacy and potential value despite operational shifts and market pressures.

Harley-Davidson's CEO Is Out, Company Is Looking for Replacement

Harley-Davidson's CEO Is Out, Company Is Looking for Replacement

A company with as much legacy as Harley-Davidson has to be a cool place to work. You've got over 100 years of lineage, culture, style, and substance propelling you forward in a way that few other companies do. And there's a reason why so many of the Motor Co's employees…

Harley-Davidson, New Tariff Concerns, and the Past as Prologue

Harley-Davidson, New Tariff Concerns, and the Past as Prologue

Uncertainty is the enemy of being able to plan, well, anything. Uncertainty leads to unease, anxiety, and a whole bunch of unpleasant feelings that can impact anyone's ability to make good, clearheaded decisions. I probably don't need to tell you that; these are things that you probably already know, and…

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Harley-Davidson's Accessories Catalog Weighs 3 Pounds and Is 800 Pages Long

I've always known that Harley-Davidson has a back catalog of parts to rival everyone and everything on the planet, it's why no two Harleys are alike. Even amongst the most like-minded Harley owners, subtle differences and accessory additions abound. That allows owners to truly have a one-of-a-kind motorcycling experience, which…

Harley Just Dropped the Brand's Cheapest Offering's Price, But That Isn't the Issue

There's no denying that inflation has caused the powersports market to contract. Nearly every brand is reeling from lower consumer confidence, as well as stagnant wages and the dollar just not being worth what it once was. And the brands playing in the premium market have suffered the worst portions…

Trump's Idiotic Tariffs Are Going to Wreck the Powersports Market

Let's just check the stock market, which I haven't checked in hours, and oh my god, why is everything deep in the red? What happened? Did a nuke just get set off in London? Did that dumb boat get stuck in the Suez Canal again? Did aliens come down from…

Harley-Davidson Will Now Sell You a $110,000 Motorcycle

It's fitting that Harley-Davidson held a secret screening of its 2025 CVO Road Glide RR—that's Race Replica, for you playing at home—in Austin, Texas. I was ostensibly in town to see what the new Softails were all about. But Circuit of the Americas is just down the street, and at…

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It's Real Weird to Ride a Motorcycle Fitted With Outriggers

It's Real Weird to Ride a Motorcycle Fitted With Outriggers

I think Harley-Davidson's engineer, as well as three of its press people, told me no less than eight times "Whatever you do, don't put your feet down." Before the demonstration occurred, while the engineer was demonstrating the obstacle course, with each successive rider hopping onto the new Softail, and twice…

Harley Teams With Build Moto So High School Students Can Make Motorcycles

Harley Teams With Build Moto So High School Students Can Make Motorcycles

I couldn't even study Spanish in high school. But thanks to Harley-Davidson, the students at Tomahawk Wisconsin can learn how to build motorcycles from scratch. More specifically, the 'Hatchet Choppers' teamed up with Harley to learn about tech skills as a byproduct of assembling motorcycles.

Which US companies are pulling back on diversity initiatives?

Which US companies are pulling back on diversity initiatives?

A growing number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020

The Independent UK

Harley-Davidson Europe Is Having a Music Contest, Could Be a Genius Move

Harley-Davidson Europe Is Having a Music Contest, Could Be a Genius Move

Why haven't you heard of the Harley-Davidson Music Contest before? Because it's never happened before. Is that a good thing? Maybe, but there's also a chance that this could be bloody unreal. Just hear me out.

Which US companies are pulling back on diversity initiatives?

Which US companies are pulling back on diversity initiatives?

A growing number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020

The Independent UK

Does Europe Want a $20,000 LiveWire?

Does Europe Want a $20,000 LiveWire?

You could say that LiveWire has always had a bit of an identity crisis. It was originally launched as the first all-electric model under the Harley brand, a symbol of its daringness to venture into the world of electrification. But not long after, it was spun off into its own…

Despite the Online Controversies, Harley-Davidson Needs to Diversify

Despite the Online Controversies, Harley-Davidson Needs to Diversify

I get a lot of flack from the Harley-Davidson faithful. A lot of it. Through emails, in RideApart's comments section, on social media, and yelled at me while I'm out on the street. Everyone has an opinion on my, and this site's, Harley coverage.

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Harley-Davidson's Revenue Absolutely Tanked Last Year, Future Isn't Looking Bright

Listen, guys. Whether you're a Harley-Davidson motorcycle fan or not, the numbers over the past several years haven't been good. That's not an opinion; that's a fact.

Harley’s X440 Is A Smash Hit In India—Could It Be The Brand’s Saving Grace?

Lately, it seems like partnerships between big and small motorcycle brands are popping up everywhere. These companies are joining forces to reach more riders around the world and offer new, exciting bikes. One big trend that's been growing is small-displacement bikes—basically, bikes with smaller engines that are easy to handle…

International Business Times UK

Target DEI Initiatives Axed: List of Companies Rolling Back DEI and Those Standing Firm

Several major companies, including Target, Walmart, and Meta, have significantly scaled back or eliminated their DEI programs in 2025.

The Independent UK

Which US companies are pulling back on diversity initiatives?

A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed after the Minneapolis police killing of George Floyd

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news in one place.

100's of premium titles.
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I Don't Get Why LiveWire's S2 Alpinista Exists

I'm sorry, I don't mean to be a hater. Honestly, I want to see LiveWire succeed. I really enjoyed my time on the first LiveWire, something I'm told is still offered by the company in the year 2025. But the company is just, well, floundering. Sales are non-existent. It's losing money…

Would You Ride an Electric Harley-Davidson Fat Boy?

In terms of design, and considering the current state of affordable, readily available (read: non-experimental) battery technology, a satisfactory EV motorcycle is a much bigger design challenge than any EV car. The reason why is simple: Space.Unless all you plan to use your motorbike for is a quick run to…

The Independent UK

LGBTQ+ rights group reports progress at U.S. companies despite conservative backlash

A national rights group says more U.S. companies are providing strong benefits and protections to LGBTQ+ employees despite conservative activists pressuring high-profile brands to stop participating in the organization’s annual workplace report card

The Independent UK

Boardrooms and corporations like McDonald’s ditch diversity goals amid anti-woke backlash in new Trump era

Companies including Walmart and Harley-Davidson have stepped back from ‘diversity, equity and inclusion’ efforts amid a changing legal and political landscape

LiveWire Has a New EV Motorcycle Coming Soon, But Who Is It For?

Full stop, I loved the first Harley-Davidson LiveWire. I rode it on the Brooklyn Formula E track way back when it first debuted, and me and one of the brand's marketing leads—what's up, Laurence!—had an absolute ball hanging at the back of the pack and shredding the track. It had power.…

LiveWire 'Outsources' Almost Everything to Harley-Davidson

You probably don't need me to tell you that times are tough right now. To some degree or another, you're seeing it in your own life. Whether it's the price of eggs, the price of heating your home this winter, or something else entirely. Living is expensive.Companies still aren't people…

Harley-Davidson's Customers Might've Got Hacked

It's been a year for Harley-Davidson. Like, it's been a hard year. The Motor Co's stock has tumbled. Its CEO has fought claims of being woke and caved to outside pressure even though it's the most un-woke company around. It's losing business because it's so anti-woke, in fact. LiveWire has burned through…

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