The Latest Breaking News from LiveWire

Harley-Davidson's all-electric sibling, LiveWire, isn't doing hot in terms of sales, revenue, or expenditures. Will a price slash help? Eh.

LiveWire, an electric motorcycle company, sold just 55 motorcycles in Q2 2025 despite receiving millions of dollars in federal backing.

Before I really dig into this, I want to state something very directly. On the whole, I like EV motorcycles. I've ridden quite a few, and I've found something to enjoy about every single one.

I have a lot of issues with the current corporate power fight that's raging inside Harley-Davidson. From (newly) activist investors, to those same investors not being able to spell Harley-Davidson correctly in their grievances. But one thing I do tend to agree with them on is that the situation at…

"Do you want the good news first, or the bad news first?" is probably something you've asked other people before. And if you, like me, are currently looking at Harley-Davidson's Q1 2025 financial results, then you might find yourself asking whether whoever wrote this asked themselves that question, too.

The fight for who controls Harley-Davidson continues, as H Partners Management—the investment firm that had a seat on the brand's board of directors until their man resigned in protest because he wasn't allowed to pick the company's new CEO—has found another investor to join its campaign. 

There's a time and a place for electric motorcycles. At least at present. But this one, well, this one wasn't something I thought of, but now that I'm staring at the finished product, it makes a lot of sense. Let me introduce you to LiveWire's S2 Patrol. 

You could say that LiveWire has always had a bit of an identity crisis. It was originally launched as the first all-electric model under the Harley brand, a symbol of its daringness to venture into the world of electrification. But not long after, it was spun off into its own…

To kick off February, both LiveWire and parent company/sometime production partner Harley-Davidson announced their Q4 2024 and full year 2024 financial information for their respective investors. And while things were pretty grim according to Harley's portion of the presentation, there's a somewhat bright spot to be seen in LiveWire's numbers.