The Latest Breaking News from HarleyDavidson

Harley-Davidson just absolutely can't catch a break. Sales are plummeting, owners are aging out, internet weirdos are calling them woke, dealerships are pissed with executive mandates and increasing inventories, and their bikes just aren't as good as they once were. And don't even get me started on LiveWire, the brand's electric…

We’ve talked about this time and time again. Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But…

As a quick economics refresher, here's how tariffs work. A company imports either a product or part of a product from a country that isn't where they're based. They cost, let's say, $20 before tariffs. The company then sells that product for $30 to the consumer, netting themselves a small profit.…

Business and Trade Secretary Jonathan Reynolds said Donald Trump’s plans were ‘the big question facing global trading relationships’.

Let me be clear, King of the Baggers is a cool-ass racing series. Never in my wildest dreams would I have thought that 700-pound baggers done up to become race-spec bikes would've made for such nail-biting racing. It's just cool.

A day after the conclusion of the 2024 MotoGP season in Barcelona, the series’ promoter has announced a new collaboration with Harley-Davidson.

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…

We highlight some of the most exciting electric motorcycle and scooter launches from this year's show.

If you've been following the LiveWire saga for a good amount of time, you might recall that when parent company Harley-Davidson spun it off into its own entity, the newly-fledged EV bike maker simultaneously announced a partnership deal with Kymco. The formal announcement came at the end of 2021, and the…

Listen, as reliable and dependable as our motorcycles are, the fact remains that these things are machines, and machines break down. I’m sure pretty much all motorcyclists have experienced being stranded—with some more than others depending on the bikes they choose.Usually, it’s as simple as ringing up a buddy with…

Harley-Davidson is screwed.