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The Latest Breaking News from HarleyDavidson

Indian Motorcycle Has No Idea What It's Doing, And Its New Bike Proves It

Indian Motorcycle is at a crossroads with new owners and a direction that includes doubling down on the past, and branded merch. But the past doesn't sell motorcycles anymore. At least, not cruisers.

RideApart

“They had a picture of me up at the NAMM Show but I wasn’t an endorsee! I went to the Fender booth, and they said, ‘We want to give you a deal’”: John 5 is a modern master of the Telecaster – here are his 5 favorite Teles

The stories behind 5’s favorites, featuring the Mötley Crüe guitarist’s custom Ghost and Phantom builds, and a vintage doozy that convinced Fender he should be on the artist roster

Guitar World

Harley-Davidson Is Probably Going to Build That Awesome Cafe Racer Concept

Harley-Davidson released the RMCR (Revolution Max Cafe Racer) concept a few months ago, with strong interest shown by the public. So much interest, that the company recently filed trademark applications for it, inching it closer to production.

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Harley-Davidson's Latest Quarterly Financial Report Is Out. It's Not All Doom And Gloom

After a years-long trend of less than stellar financial results, is Harley-Davidson finally starting to right the ship? Its Q2 2026 financials are better than even it expected.

RideApart

RMEF Is Auctioning Off A Harley-Davidson And An Old Harley Ford F-150 to Benefit Wildlife

Rocky Mountain Elk Foundation, through the organization's Big Game Days event, will auction off both a 2008 Harley-Davidson Screamin Eagle Ultra Classic Electra Glide, and its accompanying 2008 Ford F-150 Harley-Davidson 105th Anniversary Edition to benefit elk and wildlife habitat.

RideApart

The S&P Declared Harley-Davidson's Stock Junk. Shows Investors Are Only Interested In Making Themselves Rich

Harley-Davidson's stock was just declared 'junk' by the S&P, as the investor class is concerned about the brand's push toward entry-level and lower-margin motorcycles. Shows how reactionary and short-sighted they are.

RideApart

Harleys, AI PCs, premium TVs: Amazon Prime Day suggests India's premiumisation story is moving beyond metros

Amazon India's Prime Day sale revealed significant premium product demand from smaller cities. Sales of luxury beauty and grooming items saw substantial year-on-year growth. Customers also purchased larger televisions and premium motorcycles, with many buyers from tier-2 and tier-3 locations. New Prime memberships and small business participation increased outside major…

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“You couldn’t tell the difference between the Squier and the Fender. I played them live, and I couldn’t tell”: John 5 on the Squier Telecaster that competes with Fender

The Tele obsessive has a high bar, but this budget build blew his mind

Guitar World

Harley-Davidson Will Finally Sell You Its Small Training Motorcycles. There's Just One Small Catch

Harley-Davidson has relayed to dealers that once their X350 small-displacement training motorcycles are no longer useful for the brand's Riding Academy school, they're free to sell them to the public as used motorcycles.

RideApart

Harley-Davidson's Biggest European Party Is Heading Back To Croatia

Harley-Davidson is returning its massive European H.O.G. Rally to Croatia in 2027, complete with demo rides, concerts, and custom motorcycles.

RideApart

Indian Said Harley Launched a 'Conquest' Incentive After the Company's Sale. Harley Says It's Always Been There

When Indian Motorcycles responded to the backlash toward its attack ad campaign against Harley-Davidson, it stated the company started a 'conquest' program against Indian. That, however, proved untrue, and has always been a sales practice.

RideApart

Harley-Davidson's Iconic Super Glide Cruiser Is Back. It Looks Great

Harley-Davidson has reintroduced the iconic Super Glide motorcycle, as it celebrates the 1971 FX model, and 250 years of America.

RideApart

Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign

Indian Motorcycle recently launched a political-style attack ad campaign against Harley-Davidson, lambasting the company for DEI initiatives, EV motorcycles, and CEO choices. Harley's stock has only risen since.

RideApart

Indian Motorcycle Issues Statement on Harley Controversy. Doubles Down on Criticism

Indian Motorcycle recently launched an attack ad campaign against rival Harley-Davidson, which caused an uproar among the motorcycling community. Indian has now released a statement and furthered its critique of the Motor Co.

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Is Harley's New Low-Cost Beginner Bike What It's Been Missing? Probably

Full details on the LiveWire S4 Honcho are here, and there are two versions: Street and Trail. Both cost under $6,000; here's what you need to know about the brand's upcoming mini moto.

RideApart

Harley's Moving Engine Production To The US. Switches After Years of Offshoring

Harley-Davidson announced that it would be moving production of its Revolution Max engine to its Pennsylvania and Wisconsin facilities after years of building them in Thailand. The company stated it's part of its 'Back to the Bricks' strategy.

RideApart

Indian Motorcycle Launches Attack Ad On Harley-Davidson. All But Confirms Right-Wing PR Campaign Reporting

Indian Motorcycles launched a political-style attack ad campaign on Harley-Davidson, and comes on the heels of reporting its marketing is being directed by a former Trump campaign adviser.

RideApart

Indian Motorcycle's New PR Firm Might Be Behind Right-Wing Influencer Campaign. Former Trump Campaign Operative Connected

Noise Media, which partnered with Indian Motorcycles, was working with former Trump campaign manager Brad Parscale and could be the brains behind the current right-wing influencer campaign. He's also a registered Israeli agent.

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The Economic Times

PM Modi good friend, India and US will get to trade deal: Trump

US President Donald Trump believes a trade deal with India is imminent. He stated his strong friendship with Prime Minister Narendra Modi will facilitate an agreement. Negotiations are ongoing for an interim bilateral pact. Trump highlighted past Indian tariffs on US goods, including Harley-Davidson motorcycles. He contrasted this with US…

RideApart

Influencers Are Calling Harley Woke Again. Then They're Hyping Indian Motorcycles

A number of right-wing and far-right influencers have simultaneously started posting how Harley-Davidson has gone 'gay and woke.' They then start promoting Indian Motorcycles, which has led many to believe it's a paid campaign.

The Economic Times

Will we K-Pop (desi remix)? How India can turn Tata, Adani, Reliance into global titans

Foreign companies are exiting India for various reasons, from business failures to global strategy shifts. India aims to build national champions, a move that may deter foreign investors seeking predictability and fair play. While some Indian firms show global competitiveness, others risk inefficiency. The nation navigates a complex path, seeking…

RideApart

Harley Might Have Two New Models Coming Soon. Here Are The Motor Company's Trademarks

Trademark applications don't always result in new bikes, but they're frequently some of the earliest signs that new models are coming.

RideApart

Harley's LiveWire Just Bought This EV Dirt Bike Startup, And That Might Save It

Dust Moto, a small EV dirt bike startup, was just purchased by Harley-Davidson's LiveWire EV offshoot. And after years of unbelievably poor sales, this could be the shot in the arm LiveWire needs to survive.

RideApart

What's Up With This New BMW Bagger Motorcycle Teaser?

BMW has a number of new motorcycles coming soon, with one seemingly being a performance-oriented bagger on the K1600 platform. But is that what this is?

RideApart

Harley-Davidson's Sportster Is Returning, And Its Entry Motorcycle Will Be Under $10k

The Harley-Davidson Sportster was a fan favorite, but the company killed it after taking a loss on every single motorcycle. But now, with a new CEO, he's bringing it back, along with an entry-level motorcycle that's priced under $10,000.

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