Do you recall what you were doing on April 30, 2026? If you're Harley-Davidson's trademark legal team, you filed two new trademark applications for what appear to be future motorcycle model names.
Or at least, that's the first date you started filing these two trademarks. Why? Because Harley-Davidson doesn't only sell its motorcycles in the US; it also sells them in other countries. As such, it also frequently files trademark applications internationally, in markets where it may choose to sell things that use that trademark in their names in the future.
Let's take a look at where and when it filed these two different trademarks so far, as of the time of writing.
| Trademark | Filed in Which Country? | Application Date |
| Deadwood | US | April 30, 2026 |
| Deadwood | Canada | April 30, 2026 |
| Deadwood | UK | April 30, 2026 |
| Deadwood | Mexico | May 4, 2026 |
| Deadwood | Thailand | May 5, 2026 |
| Deadwood | European Union | May 5, 2026 |
According to the Nice Classification for all these trademarks, they all fall under Nice Class 12, which is where vehicles live. More specifically, Harley's paperwork states that they are intended to be "Motorcycles and structural parts therefor."
But I promised you two trademarks, not only one. Here's the other one.
| Trademark | Filed in Which Country? | Application Date |
| Low Bob | US | April 30, 2026 |
| Low Bob | UK | May 1, 2026 |
| Low Bob | Mexico | May 4, 2026 |
| Low Bob | Thailand | May 5, 2026 |
| Low Bob | European Union | May 5, 2026 |
Just like the Deadwood trademark applications, all of the Low Bob applications were also filed as applications under Nice Class 12. Another thing these two trademark applications share in common is that all of them are for the words themselves, and not for any specific logo design, font, color, or any other specific design features that the MoCo may choose to use if and when it moves forward with logo design in the future. These filings are for the words used more broadly within the motorcycle space, not the specific styling elements applied to them.
Now, to be clear, filing for a trademark application isn't the same as being granted a trademark approval. Each country's intellectual property office might mark these applications slightly differently as they progress through the process. In the US, both applications have met the minimum filing requirements and have thus been accepted by the office, but have yet to be assigned to an examiner at the time of writing.
Are you looking forward to seeing how Harley brings these two trademarks to life on two wheels in the future? What does each name make you envision? While Deadwood clearly calls upon the South Dakota landmark, will Low Bob be the love child of a Fat Bob and a Low Rider, or something else? Let us know what comes to mind in the comments below.
