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The Economic Times
The Economic Times

Harleys, AI PCs, premium TVs: Amazon Prime Day suggests India's premiumisation story is moving beyond metros

Amazon India Amazon India HarleyDavidson KTM Luxury Triumph

India's appetite for premium products is no longer confined to the metros, if Amazon India's latest Prime Day trends are any indication.

The ecommerce giant said demand for premium products — from motorcycles and large-screen televisions to AI-powered laptops and luxury beauty products — grew strongly during its 10th Prime Day sale, with much of the growth coming from tier-2 and tier-3 cities.

Sales of premium beauty products, including skincare, haircare, fragrances and makeup, tripled year-on-year during the sale, while premium grooming appliances priced above Rs 2,500 doubled. Customers also upgraded their home entertainment, with sales of premium televisions priced above Rs 35,000 growing two-fold and demand shifting towards larger 65-inch-and-above screens.

Premium motorcycles priced above Rs 1.5 lakh recorded 2.3 times year-on-year growth, led by brands such as Harley-Davidson, KTM, Triumph and Royal Enfield. According to Amazon, seven in ten buyers of Harley-Davidson, KTM and Triumph motorcycles came from tier-2 and tier-3 cities.

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