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The Latest Breaking News from ASA

Zoe supplement ad banned over ultra-processed claims

The ASA said the ad for Daily30+ was likely to mislead consumers by implying that the product did not contain any ultra-processed ingredients.

Evening Standard

Firms still greenwashing in adverts after being censured, UK investigation finds

Exclusive: Virgin Atlantic and Renault among companies that continued to publish misleading environmental claims

The Guardian - UK

Third of influencer ads included no disclosure for consumers, study finds

The ASA found 34% of the influencer ads it studied included no disclosure at all that they were a paid-for promotion.

The Independent UK

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RSPCA ad campaign cleared following complaints by campaigners

Adfree Cities said the ads misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

The Independent UK

UK watchdog bans coffee pod ads over ‘misleading’ composting claims

Advertising Standards Authority says neither Lavazza UK nor Dualit’s product can be recycled at home

The Guardian - UK

Lavazza and Dualit coffee ads banned over ‘misleading’ claims

The ASA ruled that both brands gave the misleading impression that their pods and bags could be composted at home

The Independent UK

Lavazza and Dualit ads banned over ‘misleading’ compostable coffee suggestion

The ASA ruled that both brands gave the misleading impression that their pods and bags could be composted at home.

Evening Standard

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Are women less sensitive to anesthesia than men?

Some, but not all, research suggests that more women recall events that happened under anesthesia than men do, and that women wake up from anesthesia faster than men.

LiveScience

Octopus Energy told to pull ‘misleading’ energy switch ads after British Gas complaint

‘Most homes would save with Octopus,’ one of the adverts claimed

The Independent UK

Watchdog partially upholds complaints about ‘misleading’ Octopus Energy ads

The ASA said the ads were not clear that those on a fixed tariff with another supplier might not necessarily save if they switched to Octopus.

The Independent UK

ASA bans Brazilian liquid butt lift ads from six UK cosmetic treatment providers

Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risks

The Guardian - UK

Advertising regulator bans liquid BBLs ads that ‘irresponsibly pressured women into booking’

Advertising Standards Authority bans six adverts over breaches of its rules following investigations

The Independent UK

Brazilian butt lift ads banned by regulator

The ASA said the ads irresponsibly pressured consumers into booking, trivialised the risks, or exploited women’s insecurities around body image.

Evening Standard

Watchdog launches crackdown on weight loss drug adverts

All advertisements for prescription-only weight-loss medication are forbidden

The Independent UK

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The Independent UK

Watchdog cracks down on ads for prescription-only weight-loss drugs

In the UK, advertising prescription-only medicines to the public is prohibited.

The Guardian - UK

George Osborne and Ed Balls podcast censured for Viagogo promotion

Regulator rejects claim by presenters that most events on the resale site had tickets selling at below face value

Evening Standard

TotalEnergies advert banned for misleading over environmental impact

Adfree cities complained that the ad about wind energy projects failed to mention that the firm’s operations remained mostly based in fossil fuels.

The Independent UK

Viagogo reprimanded over ticket ‘face value’ claims

The ASA found the site’s claim that ‘over half the events listed on Viagogo had tickets selling below face value’ was misleading.

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news in one place.

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The Independent UK

Watchdog bans ‘shocking’ ads that objectify women on mobile gaming apps

An investigation by Advertising Standards Authority used avatars to mimic the browsing behaviour of different age groups and genders to monitor the ads that appear on mobile games.

The Guardian - UK

UK watchdog bans ‘shocking’ ads in mobile games that objectified women

Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA

Evening Standard

Ad watchdog announces crackdown on degrading images of women in gaming apps

Eight ads which appeared in the apps included harmful stereotyping of women as sexual objects and the use of pornographic tropes, the ASA found.

The Independent UK

Clothing brand receives 100 daily complaints about models being ‘too fat’

Twelve staff at Snag are employed to remove hateful comments across social media platforms

The Guardian - AU

‘Sign our own death warrant’: Australian writers angry after Melbourne publisher asks them to sign AI agreements

Authors asked to allow Black Inc to use their work for ‘training, testing, validation and the deployment of a machine learning’ system

Creative Bloq

Next committed a Photoshop fail so bad it got banned

It also used an "irresponsible" camera angle, apparently.

The Independent UK

Voices: This outrageous new ad is all the proof we need that body positivity was a lie

COMMENT: As a high-street shop is upbraided by the ASA for digitally altering a model to look ‘unhealthily thin’, Olivia Petter examines how far society is from reaching equanimity about how we look

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