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The Latest Breaking News from ASA

Celebrity deepfake scam ads were most reported to watchdog in 2024

The Advertising Standards Authority (ASA) said it continues to see more of these types of scams than any other.

The Independent UK

Advertising regulator launches nine investigations into weight loss jab ads

Exclusive: ASA calls number of parallel probes ‘significant’ and describes tackling issue as ‘priority’ after it issued warning to advertisers for drugs including Ozempic and Wegovy

The Independent UK

Next ad banned over ‘unhealthily thin’ model in digitally altered leggings

Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs

The Guardian - UK

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Next advert banned for featuring ‘unhealthily thin’ model

The product listing for Next was deemed irresponsible by the ASA

The Independent UK

Next ad banned for featuring ‘unhealthily thin’ model

The Advertising Standards Authority said the ‘irresponsible’ ad used the camera angle and styling to emphasise the slimness of the model’s legs.

The Independent UK

Scottish Power advert featuring architect George Clarke banned by watchdog

Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show

The Guardian - UK

Scottish Power ad featuring TV architect George Clarke banned

The advertising watchdog found that viewers were likely to believe, at least initially, that they were watching a programme.

Evening Standard

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Everton shirt sponsor Stake under investigation over social media posts

The gambling company’s logo has been superimposed on disturbing images and the Advertising Standards Authority is assessing the posts

The Guardian - UK

The big menopause swizz: do hormone supplements really work?

The global market for menopause products is worth £16.93bn, the majority of that spent on dietary supplements – but is there any evidence they do anything?

The Guardian - UK

Vicky Pattison wedding advert ‘glamorised smoking’, watchdog rules

Video posted on social media by reality TV star and her husband showed wedding party with cigars

The Guardian - UK

UK watchdog bans ‘offensive’ adverts showing banknotes in flames

ASA acts on poster campaign by Wahed, urging people to join a ‘money revolution’, after receiving 75 complaints

The Guardian - UK

Investment adverts banned for showing burning US banknotes

One advert featured former fighter Khabib Abdulmanapovich surrounded by the flaming banknotes

The Independent UK

Tube adverts for Islamic investment platform showing burning US and euro banknotes banned by regulator

The Advertising Standards Authority ruled that the burning of the US dollar and euro banknotes would have caused serious offence to some people

Evening Standard

Ads for Islamic investment platform showing burning US and euro banknotes banned

The Advertising Standards Authority ruled that the burning of the US dollar and euro banknotes would have caused serious offence to some people.

The Independent UK

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The Guardian - UK

‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK

Guardian review finds many online pharmacies flouting strict advertising rules that govern prescription-only drugs

The Guardian - UK

Shrinking waistlines and growing profits: the weight-loss drug boom

Drugs such as Wegovy amd Mounjaro are an attractive prospect for online businesses and traditional pharmacies as well as the firms that make them

The Guardian - UK

‘Free and impartial’ addiction helplines paid secret commission by rehabs

Advertising regulator reprimands services that claim to offer unbiased advice but then direct people to partner facilities

The Independent UK

Greenwashing complaints prompt cruise company to remove adverts

Some of the cruise company’s newest ships use LNG, often touted as more ‘clean’ than other fuels

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The Guardian - UK

Lloyds advert banned for making false environmental claims

Watchdog ruled social media post failed to provide balanced information over bank’s ongoing financing of polluting industries

Evening Standard

Lloyds Bank advert banned over ‘misleading’ low carbon claims

The ASA found the ad left out material information about the bank’s financing of greenhouse gas emissions and was ‘likely to mislead’ consumers.

The Guardian - UK

ECB in talks to extend controversial Hundred sponsorship with KP Snacks

New four-year shirt sponsorship deal in advanced negotiations despite 2022 ban on Hundred advertising campaign that targeted junk food at children

The Guardian - AU

Agency overseeing $368bn Aukus deal in morale crisis paid consultancy $9.5m for management advice

Exclusive: Australian Submarine Agency’s ten-month contract with McKinsey says it’ll deliver skills ‘currently unavailable’ within government department

The Guardian - AU

Former senior bureaucrat Dennis Richardson to lead urgent review into agency tasked with $368bn Aukus contract

Former senior defence and foreign affairs secretary will focus on governance in his probe of Australian Submarine Agency

The Guardian - AU

Afternoon Update: troubled waters for Aukus agency; bitcoin reaches new high; and Australia’s Spotify Wrapped

Australian Submarine Agency faces a staff morale crisis and an external review

The Guardian - AU

Agency in charge of Australia’s $368bn submarine program faces staff morale crisis

Exclusive: the 17-month-old department has lost a senior leader and ranked second worst for staff wellbeing in the annual public service census

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