The advert that landed Octopus Energy in hot water

• Octopus Energy's Facebook advertisement, which claimed heat pump "Installs from £500", has been banned by the Advertising Standards Authority (ASA).
• The ASA received complaints challenging the accuracy of the £500 claim and the omission of material information regarding government grants.
• The ruling found the ad misleading as sales data did not show a significant proportion of consumers paid £500 for installation when the ad appeared.
• Octopus Energy stated that 13.9 per cent of their heat pump customers paid £500 or less, after accounting for the £7,500 Boiler Upgrade Scheme funding.
• The energy company disagreed with the ASA's decision, asserting that 13 per cent of sales met the advertised price point and attributing the complaints to the "fossil fuel lobby".

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Octopus Energy advert banned for misleading £500 claim