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The Latest Breaking News from the Advertising Standards Authority

AI advert banned over claims it could expose women’s bodies

The firm said the app did not support, and was not designed to enable, the removal of clothing or the creation of nude imagery

The Independent UK

Warning issued over ‘deeply concerning’ ads for dangerous BBLs

Advertising watchdog says it banned ads after discovering some that suggested the potentially fatal procedures are safe, exploited insecurities or pressured people into making quick decisions

The Independent UK

Predator: Badlands poster featuring ‘severed spine’ ordered to be removed

The Advertising Standards Authority said that as the poster was displayed outdoors, ‘care needed to be taken’ to ensure it was suitable for all.

Evening Standard

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Co-op ad banned over ‘misleading’ Aldi price-match claims

Aldi issued a complaint to the Advertising Standards Authority (ASA) over the advert

The Independent UK

Ads for ‘misleading’ prostate supplements and home testing kits banned

The Advertising Standards Authority said misleading claims could give false reassurance or make it harder to know when to speak to a doctor.

Evening Standard

Adverts for DIY prostate tests banned over ‘misleading’ cancer diagnosis claims

ASA said misleading claims could make it harder to know when to speak to a doctor

The Independent UK

Nike, Superdry and Lacoste ads banned over ‘misleading’ claims

The Advertising Standards Authority (ASA) said all three brands failed to provide evidence to support claims made

The Independent UK

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Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims

The Advertising Standards Authority said ads for all three brands used the term ‘sustainable’ without providing any evidence to support the claims.

Evening Standard

Gambling ad featuring Lewis Hamilton banned over potential appeal to children

An advert for Betway using the Chelsea FC logo was also banned by the Advertising Standards Authority for the same reason.

Evening Standard

Gambling ads featuring Lewis Hamilton and Chelsea badge banned

Adverts for two gambling firms, Kwiff and Betway, were banned after a complaint was lodged to the Advertising Standards Authority

The Independent UK

Trainline ad banned after ‘misleading’ claims about its train ticket prices

The company’s TV and radio adverts breached broadcasting rules

The Independent UK

Rail ticket price claims in Trainline ads were ‘misleading’ – watchdog

The Advertising Standards Authority ruled TV and radio ads for the retailer breached broadcasting rules.

Evening Standard

Zara adverts showing models who appeared to be ‘unhealthily thin’ banned by ASA

The Advertising Standards Authority received one complaint that the ads were irresponsible because the models appeared to be unhealthily thin.

Evening Standard

Two more ads banned over ‘misleading’ government funding claim

The Advertising Standards Authority found the ads from Aira and EDF Energy were ‘likely to mislead’ customers

The Independent UK

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The Independent UK

‘Insensitive’ vegan charity advert showing baby being taken away from mother banned

An advert from a vegan charity which shows a baby being taken away from its mother has been banned after the Advertising Standards Authority (ASA) branded it “irresponsible”.

Evening Standard

Vegan charity Viva! ad featuring baby being taken from mother banned

The Advertising Standards Authority said the ad would have been particularly distressing for viewers who had experienced the loss of a child.

The Independent UK

Gemma Collins’s weight loss jab Instagram ad banned by watchdog

A watchdog has cracked down on the adverts, one of which involved TV personality Gemma Collins

The Independent UK

Watchdog bans host of ads for prescription-only weight-loss medications

The Advertising Standards Authority said the rulings made it ‘crystal clear’ that prescription-only medicines could not be advertised to the public.

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Evening Standard

Gemma Collins weight-loss drug advert banned as watchdog launches crackdown

The Advertising Standards Authority said the rulings made it ‘crystal clear’ that prescription-only medicines could not be advertised to the public

Evening Standard

Older people ‘bombarded’ with ads for funerals, care homes and mobility aids

Over a third of the UK population agree that older people tend to be negatively stereotyped in ads, the Advertising Standards Authority found.

Evening Standard

Ladbrokes ads banned over use of ‘Ladbucks’ likely to appeal to under-18s

The Advertising Standards Authority said the firm’s “Ladbucks” were “similar to features in video games popular with children”.

The Independent UK

Celebrity deepfake scam ads were most reported to watchdog in 2024

The Advertising Standards Authority (ASA) said it continues to see more of these types of scams than any other.

The Independent UK

Advertising regulator launches nine investigations into weight loss jab ads

Exclusive: ASA calls number of parallel probes ‘significant’ and describes tackling issue as ‘priority’ after it issued warning to advertisers for drugs including Ozempic and Wegovy

The Independent UK

Next ad banned for featuring ‘unhealthily thin’ model

The Advertising Standards Authority said the ‘irresponsible’ ad used the camera angle and styling to emphasise the slimness of the model’s legs.

The Guardian - UK

Scottish Power advert featuring architect George Clarke banned by watchdog

Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show

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