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The Latest Breaking News from Akio Toyoda

Larry Printz: What’s new at Toyota? More than you think

PLANO, Texas — In what has become an annual tradition since the pandemic broke out, Toyota unveiled a number of new models to journalists last week at its U.S. headquarters in Plano. As Toyota is America’s bestselling automaker, any changes to its lineup truly matter. Here’s what’s coming to a…

Tribune News Service

Toyota eyes liquid hydrogen move after second Fuji 24h finish

Toyota eyes liquid hydrogen move after second Fuji 24h finish

Toyota has revealed ambitions to switch to liquid hydrogen for its developmental Corolla racer after securing another finish with the car in its second outing in the Fuji 24 Hours last weekend.

Latvala: Toyota's Fuji 24h hydrogen tech has WRC potential

Latvala: Toyota's Fuji 24h hydrogen tech has WRC potential

Toyota World Rally Championship boss Jari-Matti Latvala believes hydrogen power could be an option for rallying to consider in the future as he prepares to tackle the Fuji 24 Hours this weekend.

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Latvala: Hydrogen power could be a future solution for rallying

Toyota World Rally Championship boss Jari-Matti Latvala believes hydrogen could be a sustainable power option for rallying to consider in the future.

Yamanashi Pref. plans to produce hydrogen as regional specialty / Prefecture to take advantage of abundant sunshine

KOFU -- Yamanashi Prefecture, which prides itself on having some of the longest hours of sunshine of any prefecture, is pushing hard for the production of hydrogen using solar power.

The Japan News/Yomiuri

Toyota WRC boss Latvala to drive hydrogen-powered entry in Fuji 24 Hours

Toyota World Rally Championship boss Jari-Matti Latvala will contest next month's Fuji 24 Hours as part of the crew tasked with driving the Japanese marque's hydrogen-powered Corolla.

Latvala to drive hydrogen-powered Toyota in Fuji 24 Hours

Toyota World Rally Championship boss Jari-Matti Latvala will contest next month's Fuji 24 Hours as part of the crew tasked with driving the Japanese marque's hydrogen-powered Corolla.

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Henry Payne: GR Corolla transforms Toyota compact into an all-wheel drive hellion

The Detroit Three automakers have abandoned small cars, but foreign manufacturers continue to embrace a compact market full of first-time buyers and enthusiasts.

Tribune News Service

Is Rookie Racing mega-factory an ominous sign for its rivals?

Is Rookie Racing mega-factory an ominous sign for its rivals?

When Super Formula and SUPER GT made their annual visits to Fuji Speedway for pre-season testing this March, there was a major new landmark near the circuit entrance.

Watch Toyota CEO Burn Rubber In The GRMN Yaris And Rally1 WRC Car

Watch Toyota CEO Burn Rubber In The GRMN Yaris And Rally1 WRC Car

Akio Toyoda is hands down our favorite boss in the automotive industry.

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