The Latest Breaking News from Subaru

In the early part of 2024, I was editing an investigative feature from contributing editor John Voelcker about how General Motors' vaunted "Ultium" electric revolution had gone off the rails. By the end of that year, this publication handed our inaugural Breakthrough Award to the Chevrolet Equinox EV after glowing reviews…

Maybe it was Rivian that did it. Maybe it was Hyundai with the new Ioniq 5 XRT. Either way, Subaru seems to be getting the message: more people want more electric options from the famous all-terrain automaker.

Subaru's second-ever electric car is here. Meet the 2026 Subaru Trailseeker, a rugged SUV with standard all-wheel drive designed to sit above the existing Solterra. 

Since it went on sale in 2022, the Subaru Solterra always fell into the category of so-so electric vehicles you should mainly consider buying if you can get a great deal. The Japanese automaker seems to get this too. The 2025 model got a $6,500 haircut to its entry price, despite…

Subaru's first electric vehicle is getting a makeover for 2026. The Solterra, which Subaru co-developed with Toyota, will arrive later this year with new styling, a bigger battery, more power, and a new XT trim.

SUVs are typically larger, heavier, harder to control and slower to brake than a standard coupe or sedan

Combustion engines aren’t dead yet. Toyota, Mazda, Subaru, and others are doing all they can to keep them alive. It’s been nearly a year since the three announced a partnership to accelerate internal combustion engine development. Now, they'll provide vehicles running on a synthetic fuel blend to transport guests during…

Subaru feels like a brand that's tailor-made to do well in the electric vehicle arms race. Its fans are often outdoorsy, environmentally minded, attracted to superior traction control and interested in performance. But so far, Subaru has been a bit player at best in the EV scene. It has just…

Subaru on Friday said its next electric SUV will be called the 2026 Trailseeker. It will debut at the New York International Auto Show this month. 

There are two types of off-roading. The first is the kind marketers want you to think you’ll do; rock-crawling with recovery ropes, winches, and shovels. It’s done at dedicated off-roading parks by people who treat it as their main hobby. On a statistical level, though, it barely exists.

Nissan Z demand began to show signs of life last July. Sales jumped 50.8 percent in the first half of 2024, and it appears the company is building on that momentum. First-quarter sales results are in, and Z sales are up a whopping 221 percent year-over-year, with Nissan selling 2,154…