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The Latest Breaking News from Akio Toyoda

The World’s Love Affair With Japanese Cars Is Souring

Brands like Toyota have been global favorites for decades. How did they get the shift to electric so wrong?

Businessweek

General Motors Tops Toyota As Best-Selling Automaker In US For 2022

Toyota Motor North America sales were down last year, and GM saw its volume increase.

Motor1

Toyota Chief Says 'Silent Majority' Has Doubts About Pursuing Only EVs

Toyota Motor Corp. President Akio Toyoda said he is among the auto industry's silent majority in questioning whether electric vehicles should be pursued exclusively, comments that reflect a growing uneasiness about how quickly car companies can transition.

Bangkok Post

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Toyota CEO Says "Silent Majority" Doubtful Of Electric-Only Future

At a recent event in Thailand, Akio Toyoda said he is among the industry's "silent majority" in questioning whether EVs should be pursued exclusively.

InsideEVs

Toyota Hilux Revo BEV Concept Likely Previews Electric Pickup

The Toyota Hilux Revo BEV Concept appears to be based on the ICE Hilux, with only minor design differences setting it apart from the diesel-powered model.

InsideEVs

Toyota Hilux EV Concept Debuts To Preview Potential Zero-Emissions Truck

The automaker doesn't say if and when a production model is coming.

Motor1

Toyota President Thinks California's EV Targets Will Be Tough To Meet

He thinks EVs need more time to go mainstream.

Motor1

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Toyota CEO Says California EV Targets Will Prove 'Rather Difficult'

Toyota CEO Akio Toyoda says the brand is like a department store and must offer many options for the consumer rather than deciding what people should buy.

InsideEVs

Toyota Boss Did Happy Dance After Outselling GM In The US Last Year

Akio Toyoda: "Thankfully, nobody saw it!"

Motor1

Toyota’s mobility vision comes into focus with a next-gen sports arena

Toyota will put its expertise in mobility and technology to work in designing what it’s calling the next-generation sports arena.

Tribune News Service

Toyota president shows off hydrogen vehicle in Belgium

Toyota Motor Corp. President Akio Toyoda drove one of the company's hydrogen-powered vehicles and promoted its high performance in Belgium during the World Rally Championship, the first time that a Toyota hydrogen-engine vehicle was driven on a public road outside of Japan.

The Japan News/Yomiuri

Toyota revamps Crown range, with new models to be sold outside Japan

MAKUHARI, Japan: Toyota Motor Corp unveiled four new models of its Crown range on Friday, including a sport-utility vehicle (SUV) for the first time, seeking to reboot the 67-year-old brand as Japan branches out from its long love affair with sedans.

Bangkok Post

Toyota's Japan flagship Crown car to debut on global markets

Toyota’s flagship model in Japan, the Crown, is going on sale around the world for the first time, including in the U.S. Toyota Chief Executive Akio Toyoda said the company was aiming for 200,000 vehicles in annual global sales in 40 nations

The Independent UK

Exec returns to Toyota as adviser after '15 arrest in Japan

An American executive who resigned from Toyota after being arrested in Japan in 2015 on suspicion of drug law violations has returned to the Japanese automaker

The Independent UK

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Tribune News Service

Larry Printz: What’s new at Toyota? More than you think

PLANO, Texas — In what has become an annual tradition since the pandemic broke out, Toyota unveiled a number of new models to journalists last week at its U.S. headquarters in Plano. As Toyota is America’s bestselling automaker, any changes to its lineup truly matter. Here’s what’s coming to a…

Motorsport

Toyota eyes liquid hydrogen move after second Fuji 24h finish

Toyota has revealed ambitions to switch to liquid hydrogen for its developmental Corolla racer after securing another finish with the car in its second outing in the Fuji 24 Hours last weekend.

Motorsport

Latvala: Toyota's Fuji 24h hydrogen tech has WRC potential

Toyota World Rally Championship boss Jari-Matti Latvala believes hydrogen power could be an option for rallying to consider in the future as he prepares to tackle the Fuji 24 Hours this weekend.

Autosport

Latvala: Hydrogen power could be a future solution for rallying

Toyota World Rally Championship boss Jari-Matti Latvala believes hydrogen could be a sustainable power option for rallying to consider in the future.

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The Japan News/Yomiuri

Yamanashi Pref. plans to produce hydrogen as regional specialty / Prefecture to take advantage of abundant sunshine

KOFU -- Yamanashi Prefecture, which prides itself on having some of the longest hours of sunshine of any prefecture, is pushing hard for the production of hydrogen using solar power.

Autosport

Toyota WRC boss Latvala to drive hydrogen-powered entry in Fuji 24 Hours

Toyota World Rally Championship boss Jari-Matti Latvala will contest next month's Fuji 24 Hours as part of the crew tasked with driving the Japanese marque's hydrogen-powered Corolla.

Motorsport

Latvala to drive hydrogen-powered Toyota in Fuji 24 Hours

Toyota World Rally Championship boss Jari-Matti Latvala will contest next month's Fuji 24 Hours as part of the crew tasked with driving the Japanese marque's hydrogen-powered Corolla.

Tribune News Service

Henry Payne: GR Corolla transforms Toyota compact into an all-wheel drive hellion

The Detroit Three automakers have abandoned small cars, but foreign manufacturers continue to embrace a compact market full of first-time buyers and enthusiasts.

Motorsport

Is Rookie Racing mega-factory an ominous sign for its rivals?

When Super Formula and SUPER GT made their annual visits to Fuji Speedway for pre-season testing this March, there was a major new landmark near the circuit entrance.

Motor1

Watch Toyota CEO Burn Rubber In The GRMN Yaris And Rally1 WRC Car

Akio Toyoda is hands down our favorite boss in the automotive industry.

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