The Latest Breaking News from Akio Toyoda

The future of driving is electric. Everyone in the automotive industry knows this, even if they can't always admit it openly. But you don't need to be some engineer or strategy lead or highly-paid consultant to know where the roadblocks are: high battery costs make the cars too expensive, the…

So, car company executives: Who's got the bigger rocket?

Toyota has spent nearly 30 years positioning itself as a leader in "green" cars on the strengths of its fuel-sipping hybrid technology, which has now spread across almost its entire family of vehicles. The same cannot be said of its approach to fully electric cars, however. Its small family of…

As the automotive industry braces for an uncertain future, consolidation of big players who were once vicious competitors is all but inevitable. Yet before a battered and diminished Nissan sought out a partner to merge with, its biggest historical competitor Toyota was never on the menu.

No car company wants to be simply a "car company" anymore. The future—however far-off that may be—is about advanced software, electrification, automated driving systems, flying vehicles, personal mobility devices and more. Nowhere is that more apparent than CES, where promises are big but expectations for reality should be tempered. 

Toyota has been dropping hints about a new Celica for over a year. Chairman Akio Toyoda admitted in an interview published by Best Car magazine in October 2023 that he had requested the higher-ups to revive the sports car. Last year, president Tsuneji Sato publicly announced his desire for the…

GR Corolla chief engineer Naoyuki Sakamoto explains what makes the GR Direct Automatic Transmission so interesting. 

Will it be enough? Plus, we look at the impact EVs will have on auto jobs and why U.S. battery investments are hardly slowing down.

Today on Critical Materials: BYD aims high for Europe, Tesla Cybertruck preorders might be run-through, and Toyota warns an EV-only future is a threat to Japan.

Toyota says an official Formula 1 return – either with an engine or its own team – is not on its radar, despite agreeing a tie-up with Haas.

Toyota says an official Formula 1 return – either with an engine or its own team – is not on its radar, despite agreeing a tie-up with Haas.