The Latest Breaking News from Akio Toyoda

They say the first step to recovery is admitting you have a problem. And to the Volkswagen Group's credit, it's been admitting it has a problem for some time now.

It’s been nearly two years since Toyota gave us a taste of an electric sports car, but the FT-Se concept has yet to evolve into a production model. That’s because a road-going version isn’t coming anytime soon. Instead, the company’s chairman would much rather stick to performance vehicles powered by…

You've probably never heard the name "Calty."  But walk through any crowded parking lot in America, and you'll see a dozen or more cars penned by the US design studio—you just don't know it.

Having joined Toyota in 1984, Akio Toyoda likely knows the ins and outs of the automotive industry better than anyone. As CEO for over a decade before stepping down in 2023 to become chairman of the board, he played a crucial role in Toyota’s rise to global dominance. In 2024,…

Toyota chairman Akio Toyoda predicts that electric vehicles will never surpass a 30-percent market share, no matter how much the tech advances. But even if he's right, millions of customers will still buy cars without combustion engines, so why leave that market untapped? The Japanese automaker is finally getting its…

There's more evidence that a new Toyota Celica is actually happening. Not only that, it appears a performance-oriented version could be part of the car's rebirth. A trademark filing from Toyota in Brazil features the Celica name with two critical letters in front of it: GR.

The future of driving is electric. Everyone in the automotive industry knows this, even if they can't always admit it openly. But you don't need to be some engineer or strategy lead or highly-paid consultant to know where the roadblocks are: high battery costs make the cars too expensive, the…

So, car company executives: Who's got the bigger rocket?

Toyota has spent nearly 30 years positioning itself as a leader in "green" cars on the strengths of its fuel-sipping hybrid technology, which has now spread across almost its entire family of vehicles. The same cannot be said of its approach to fully electric cars, however. Its small family of…

As the automotive industry braces for an uncertain future, consolidation of big players who were once vicious competitors is all but inevitable. Yet before a battered and diminished Nissan sought out a partner to merge with, its biggest historical competitor Toyota was never on the menu.

No car company wants to be simply a "car company" anymore. The future—however far-off that may be—is about advanced software, electrification, automated driving systems, flying vehicles, personal mobility devices and more. Nowhere is that more apparent than CES, where promises are big but expectations for reality should be tempered.