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The Latest Breaking News from Mattel

July is the hottest month ever, and two 'real-life versions of Mattel's CSO Barbie' are speaking up

How companies need to change in the face of record-setting heat and two chief sustainability officers react to the "feminization" of roles.

Fortune

Mattel Beats Expectations With Q2 Earnings Despite Decline In Sales

Toymaker reports adjusted EPS of $0.10, raises price target on positive outlook

Zenger

Everything we know about the Polly Pocket film and Mattel’s future movie releases

Following the immediate success of Barbie, Mattel is bringing another popular doll to the big screen

Evening Standard

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read the most diverse news in one place.

Move over Marvel, the real MCU (Mattel Cinematic Universe) is here

It features some unconventional adaptations

Total Film

Mattel tried to report financials. All anyone wanted to talk about was 'Barbie'

Mattel reported financial earnings Wednesday. Impacts from the Barbie movie remain to be seen, but she still stole the show.

WEKU

Barbie vs. Oppenheimer reviews: what the film critics say about ‘Barbenheimer’

Pre-release expectations were already “stratospheric”, but the unlikely pairing of “Barbie” and “Oppenheimer” around the world has “helped fuel the biggest collective weekend at the box office since the pandemic”, said Rebecca Rubin in Variety – music to the ears of their respective film studios, Warner Bros. Discovery and Universal,…

The Week

Is Barbie a feminist icon? It's complicated

The Barbie movie is being celebrated (and slammed) as a feminist film, with its themes of female empowerment and critiques of the patriarchy. Can the same be said for the doll at the center of it?

WEKU

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Barbie movie: Former employee describes what it was like to work for Mattel

‘That was just like the opposite of what it was like working there,’ woman says of Barbie movie

The Independent UK

Mattel Beats Earnings Estimates, Sees Potential In Barbie Movie

Toy company reports Q2 earnings per share of 10 cents, exceeding expectations; anticipates further monetization of IP

Zenger

Former Mattel employee describes what it’s actually like to work for Barbie creators

‘That was just like the opposite of what it was like working there,’ woman says of Barbie movie

The Independent UK

Gap just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?

He has a tough job: All of Gap Inc.’s brands are in decline right now.

Fortune

The best SDCC toy announcements 2023, from X-Men '97 to Pokemon

We've rounded up our favorite toys that were announced or revealed for SDCC 2023.

GamesRadar

Microsoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’

The “feminization” of certain types of work can be used as a way to minimize the importance of the work itself, as well as marginalize the women doing it.

Fortune

Margot Robbie paid off her mom’s mortgage after years of saving

“Mom, don’t even worry about that mortgage anymore. It doesn’t exist anymore.”

Fortune

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news in one place.

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Investors Business Daily

Mattel Earnings 'Kenough' To Beat Forecasts, But Barbie Sales Fall Despite Movie Hype

Mattel beat earnings forecasts Wednesday but hasn't seen an impact from "Barbie" movie success. Mattel stock slides after results.

The Guardian - UK

Greta Gerwig responds to trolling from rightwing Barbie critics

After criticism including doll burning, the director said her film is ‘an invitation for everybody to be part of the party’

The Independent UK

The remarkable life of Barbie creator Ruth Handler

After giving birth to two children – Barbara and Kenneth – a Los Angeles businesswoman got to work inventing the most famous plastic lady in toy history. As Ruth Handler’s creation hits the big screen, Amanda Whiting digs into the remarkable life of one of America’s unheralded pioneers

The Guardian - US

Everyone here is called Ken! Inside BarbieCon, the other Barbie event of the summer

A yearly convention brings together superfans for shopping, fashion shows and workshops on making doll-sized tropical drinks – if you can score a ticket

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The Independent UK

A real Barbie World is opening at this theme park next year

Mattel Adventure Park is coming to Arizona in 2024

My Imperfect Life

Yes, there's a 'Polly Pocket' movie in the works, so prepare for some incoming nostalgia

First Greta Gerwig's 'Barbie' and now a 'Polly Pocket' movie—looks like iconic dolls are having a moment!

Fortune

A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went

Warner Bros. reportedly spent more on marketing 'Barbie' than on the movie itself.

The Independent UK

Barbie fans react in horror to ‘terrifying’ Dubai marketing stunt: ‘I think I’d go into cardiac arrest’

Gigantic 3D model of Barbie was placed in front of Burj Khalifa

The Independent UK

Mattel renews licensing deal with Warner Bros. Discovery

Toy maker Mattel is renewing its licensing deal with Warner Bros

Inverse

'Barbie's Greatest Strength Lies in Mattel's Weirdest Failures

The smash hit film is revolutionizing the way we think about "IP movies" by shining light in the shadows.

Evening Standard

Barbie: The ten most iconic pop culture references you might have missed

From The Matrix to Love Island, here is a list of the ten most iconic references and hidden meanings in the two-hour pink-athon

1 … 12 13 14 15

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