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The Latest Breaking News from Mattel

Gap just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?

He has a tough job: All of Gap Inc.’s brands are in decline right now.

Fortune

The best SDCC toy announcements 2023, from X-Men '97 to Pokemon

We've rounded up our favorite toys that were announced or revealed for SDCC 2023.

GamesRadar

Microsoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’

The “feminization” of certain types of work can be used as a way to minimize the importance of the work itself, as well as marginalize the women doing it.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

Margot Robbie paid off her mom’s mortgage after years of saving

“Mom, don’t even worry about that mortgage anymore. It doesn’t exist anymore.”

Fortune

Greta Gerwig responds to trolling from rightwing Barbie critics

After criticism including doll burning, the director said her film is ‘an invitation for everybody to be part of the party’

The Guardian - UK

The remarkable life of Barbie creator Ruth Handler

After giving birth to two children – Barbara and Kenneth – a Los Angeles businesswoman got to work inventing the most famous plastic lady in toy history. As Ruth Handler’s creation hits the big screen, Amanda Whiting digs into the remarkable life of one of America’s unheralded pioneers

The Independent UK

Everyone here is called Ken! Inside BarbieCon, the other Barbie event of the summer

A yearly convention brings together superfans for shopping, fashion shows and workshops on making doll-sized tropical drinks – if you can score a ticket

The Guardian - US

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A real Barbie World is opening at this theme park next year

Mattel Adventure Park is coming to Arizona in 2024

The Independent UK

Yes, there's a 'Polly Pocket' movie in the works, so prepare for some incoming nostalgia

First Greta Gerwig's 'Barbie' and now a 'Polly Pocket' movie—looks like iconic dolls are having a moment!

My Imperfect Life

A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went

Warner Bros. reportedly spent more on marketing 'Barbie' than on the movie itself.

Fortune

Barbie fans react in horror to ‘terrifying’ Dubai marketing stunt: ‘I think I’d go into cardiac arrest’

Gigantic 3D model of Barbie was placed in front of Burj Khalifa

The Independent UK

Mattel renews licensing deal with Warner Bros. Discovery

Toy maker Mattel is renewing its licensing deal with Warner Bros

The Independent UK

'Barbie's Greatest Strength Lies in Mattel's Weirdest Failures

The smash hit film is revolutionizing the way we think about "IP movies" by shining light in the shadows.

Inverse

Barbie: The ten most iconic pop culture references you might have missed

From The Matrix to Love Island, here is a list of the ten most iconic references and hidden meanings in the two-hour pink-athon

Evening Standard

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The Week

Barbie: from problematic toy to feminist icon?

Greta Gerwig’s blockbuster film “Barbie” has brought the legacy of the popular yet controversial doll back into the limelight.

The Independent UK

Barbie theory: The Easter egg that referenced Mattel rivals Bratz

Greta Gerwig’s comedy starring Margot Robbie and Ryan Gosling has already set box office records

The Guardian - US

Barbenheimer bonanza: how two films saved the summer box office

Greta Gerwig and Christopher Nolan’s vastly different summer offerings have opened to record-breaking numbers at a precarious time for the industry

The Independent UK

Greta Gerwig explains Barbie’s ‘mic-drop’ ending: ‘I knew I wanted to end on a joke’

Director’s much-hyped movie is out in cinemas now

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The Guardian - UK

‘So beautiful I cried!’: Barbie obsessives give their verdicts on the movie

From the collector with 12,000 dolls to an actual ‘human Barbie’, via some of the seven-year-olds the toys are actually marketed at, we canvas the opinions of people for whom pink is a way of life

Marie Claire

The Existential Ending of 'Barbie,' Explained

Spoilers ahead, obviously.

The Guardian - US

Barbie: the patriarchy, the existentialism, the capitalism – discuss with spoilers

Greta Gerwig’s smash hit ode to women delves deeper than many would have expected from a film based on a problematic doll

The Independent UK

Pavement react to surprise reference during Ken’s ‘mansplaining’ scene in Barbie

Fans of the band were delighted at the seemingly random reference from one of the Kens

The Guardian - UK

Paunch-free zone: why the Barbie movie’s body diversity message shortchanges Ken

Greta Gerwig’s empowerment movie is unarguably righteous. But when Barbie being lifted up seems to depend on Ken being pushed down, it rings a little hollow

Salon

How feminists are catching up to Barbie

Beauty standards aside, the doll has been a wildly progressive lifestyle mentor ever since she won us over in 1959

The Independent UK

Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie

While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible

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