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The Latest Breaking News from Erewhon

Exclusive: Gorgie, energy drink brand launched by Lively founder, raises $24.5 million Series A

Gorgie, founded by Michelle Cordeiro Grant, has raised a $24.5 million Series A led by Notable Capital, Fortune can exclusively report.

Fortune

Erewhon reopens after cockroach scare

The upscale grocer's Santa Monica location was closed temporarily due to a "major violation"

Salon

Are $25 luxury strawberries worth it?

What do these strawberries have over Driscoll's?

Salon

From analysis to the latest developments in health,
read the most diverse news in one place.

I tried the viral $20 strawberry. It tasted like the end of the American empire

A single strawberry flown in from Japan is selling for $20 in a hip LA grocery store. Does it symbolize the worst of American excess, or is it simply delicious?

The Guardian - US

The internet craves this $19 strawberry

The Elly Amai strawberry is grown exclusively in Japan from December to June

Salon

Hailey Bieber’s signature breakfast has gone insanely viral - here, a top nutritionist shares how to make it yourself at home

Start the day in a nutrient-dense way.

Marie Claire

We live in a treat culture – and gen Z is splurging on snacks

When times are hard, people opt for affordable luxuries. So should you splash out on that highly Instagrammable $19 smoothie, asks Arwa Mahdawi

The Guardian - UK

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Chappell Roan reviews Bieber’s smoothie

The pretty-in-pink beverage has taken social media by storm shortly after its grand inception

Salon

A millennial biohacker required her date to submit his health tests before meeting. Now they’re married

Kayla and Warren had their first date in a hyperbaric oxygen chamber. The rest is history.

Fortune

‘Playing Russian roulette with your health’: my encounter with LA’s raw-milk, powdered-meat smoothie

As bird flu spreads through US cattle, a hip California grocery store is making a smoothie from unpasteurized dairy and a supplement made from organs

The Guardian - US

California grocery store selling a limited-edition pineapple for $400

The Rubyglow Pineapple, sold exclusively by grocery outlet Melissa’s Produce, is currently retailing at $395.99 online, though according to the store’s website stocks have already sold out

The Independent UK

Kendall Jenner Refreshes Her Minimalist Style With an Unexpectedly Bright Red Sweater

This supermodel loves her closet staples.

Marie Claire

New York's City of Maybe

Plus: Colorado passes a string of zoning reforms, an upscale Los Angeles grocery store sues to stop new housing, and Democrats urge the White House to get moving on fair housing.

Reason

Hailey Bieber launches strawberry-themed skincare collab with Erewhon for Valentine's Day

Hailey Bieber preps for Valentine's Day at Erewhon in LA, promoting her brand's collaboration with the grocery store. She rocks a burgundy skirt set and se...

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Daily Mirror

Inside America's most expensive grocery store that people work 'three jobs' to afford

Erewhon - the shop so popular some customers reportedly work multiple jobs just to afford its luxury groceries - prides itself on being a Certified Organic Retailer and Certified B Corp

People

From analysis to the latest developments in health,
read the most diverse news in one place.

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