- Erewhon, the luxury grocery chain famed for its expensive smoothies, is set to open its first East Coast outlet in New York City.
 - The new mini-store will be located within Kith Ivy, an exclusive, members-only wellness club in the West Village.
 - Membership to Kith Ivy carries a significant cost, including a $36,000 initiation fee and a $7,000 annual payment.
 - Non-members will still be able to purchase Erewhon products, such as their smoothies, through third-party delivery applications.
 - The development of Kith Ivy has faced protests from local West Village residents concerned about potential noise and disruption.
 
IN FULL