The Latest Breaking News from Apple Store

Apple's iPhone 17 Pro and Pro Max face 'scratchgate' as users report scratches, scuffs and chips within hours of purchase, sparking durability concerns.

It seems that many iPhone owners are hitting a snag when they try and trade in their handset for a new iPhone 17.

Demonstrators gathered inside and outside of New York City's 5th Avenue Apple store on Sunday to denounce big tech companies for backtracking on their previous support of the Paris Climate Agreement and to protest the Trump administration, which protestors say is funneling billions of dollars to fossil fuel companies.

It's been said that the Xiaomi SU7 is China's Apple Car—a super high-tech electric vehicle that's deeply connected to a popular ecosystem of personal gadgets. If you take that idea to its logical conclusion, and if Apple had actually pulled it off, then you would've been able to buy a…

To celebrate ten years of the Apple Watch, you can get a free pin at the Apple Store today.

Apple has a challenge for Apple Watch owners to celebrate 10 years of the wearable. The reward? Limited-edition Apple swag.

Doge members, including Airbnb co-founder, aired their vision for federal government to be ‘Apple Store-like’

Experience a 65,000 capacity Metallica concert from the comfort of an air conditioned Apple Store

Apple Event 2025: the new iPhone 16e (not SE 4), but no new HomePod or AirPods