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The Latest Breaking News from Apple Store

Apple Vision Pro: Anything that requires a 25-minute sell isn't a good buy

The Apple Vision Pro is weeks from release, and the Cupertino company have a strange strategy in mind when it comes to closing the deal on its $3,500 headset.

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Thinking of booking a Vision Pro appointment at your Apple store? Here's what to expect

Details of the Vision Pro demo appointment have been revealed, such as segments of watching spatial videos, watching 3D movies, and more.

iMore

Soon you can demo the $3,500 Apple Vision Pro for free in Apple Stores

Apple will offer in-store demos on a ‘first-come, first-served’ basis, but it’s not clear how long a demo you’ll get.

Tom’s Guide

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New Apple Store app update readies for Apple Vision Pro orders — “Prepare for pre-order” section will include tool to scan your face before ordering

The Apple Store has just been updated to include information on the Vision Pro, including more information on the preorder process.

iMore

The Apple Vision Pro could be almost impossible to buy at launch

A new report from a reliable analyst predicts Apple’s Vision Pro will sell out soon after release.

TechRadar

Tales from the Genius Bar — Chapter 2: How the Genius stole Christmas

The world of Apple Retail revealed through the eyes of ex-employees with wonderful and weird tales to tell.

iMore

Apple can save your Christmas shopping woes with free two hour delivery

Apple's offering free two hour shipping on some of its most popular products. Perfect for last minute gift shopping.

Tom’s Guide

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Apple to shutter one of its most iconic stores — Infinite Loop Apple store in Cupertino to close January 2024

Apple is closing the doors of its Infinite Loop retail store on January 20, 2024.

iMore

Time to start saving – the Apple Vision Pro looks set to launch very soon

A new report suggests the headset isn't coming in January or March, instead it's set to release in February.

TechRadar

You'll still be able to buy an Apple Watch 9 after its ban, but Apple won’t tell you where

For legal reasons, staff in Apple Stores won't be able to tell you to head down the road to Walmart.

TechRadar

Apple's Vision Pro buying experience is taking shape as a potential March launch nears

Apple's Vision Pro will go on sale in early 2024 and Apple Stores are starting to get ready for the in-store experience.

iMore

Donate to (RED) this holiday season with Apple Pay in your local Apple Store and help the Global Fund fight HIV/AIDS

Donate directly to the Global Fund to help fight HIV and AIDS this December with every Apple Pay purchase at the Apple Store.

iMore

Apple Store customer orders iPhone 15 Pro Max, receives Android instead

A Reddit user purchased an iPhone directly from Apple and received an Android device instead, but where did the fake iPhone come from?

iMore

Apple won't sell you a Vision Pro online, here's why that's the right decision

The Vision Pro headset will only be sold in Apple Stores, not online, and that is probably the best decision Apple could have made.

iMore

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iMore

Apple's return program just got even more generous for the holidays

Apple's holiday return program is now in effect, giving you until January 8, 2024 to return your unwanted items.

Tom’s Guide

You’ll probably need an Apple Vision Pro custom fitting — here's why

Developers need custom fittings via the Measure and Fit app for their Apple Vision Pro dev kits. Here’s what that means for you.

iMore

Buying from the Apple Store could be about to change forever

Apple Stores will soon include a home delivery option, according to a new report.

Tom’s Guide

Apple Vision Pro may require in-store appointments — and there's more bad news

In-person buyers of the $3,500 headset will be required to book an Apple Store appointment, mimicking the experience of the Apple Watch’s early adopters.

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iMore

Strasbourg Apple Store ransacked in riots over Paris police shooting

Rioters in France attacked an Apple Store in Strasbourg following the killing of a 17-year-old by police.

MusicRadar

Musician heads to an Apple Store and makes a complete track in GarageBand for free

Maybe you don’t need to buy a Mac after all…

Apple Vision Pro: your $3.5K might not stretch to a headband

Heavy is the head that wears Apple's AR/VR headset

iMore

Apple opens its flagship London store in the city's historical power station

Apple's latest store has opened in London, and this one is in the new Battersea Powerplant shopping develpment.

iMore

Buying Apple gear could get easier than ever with 50+ new or refreshed Apple Stores on the way

Apple is opening or refreshing 53 Apple Stores around the world between now and the end of 2027, according to a new report.

Tom’s Guide

Want to try Apple's new VR/AR headset? Get in line

If you want to try out the new Apple VR/AR headset, you may need an Apple Store appointment. Here’s what we know.

iMore

The Apple Store in 'Seoul’s Beverly Hills' is about to get some strong competition from an old foe

The Apple Gangnam store is about to get some competition from a huge new store from a big competitor.

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