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The Latest Breaking News from Tim Cook

Apple raises prices on Macs and iPads amid the AI boom

NEW YORK — Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence (AI) boom has created a frenzy for the components.

Bangkok Post

Bernie Sanders Slams Tim Cook After Apple Raises Prices Despite $112 Billion Profit: 'Unacceptable'

Senator Bernie Sanders criticises Apple CEO Tim Cook for raising Mac and iPad prices despite the company's $112 billion profit, calling it 'corporate greed' and 'unacceptable'.

International Business Times UK

Apple Price Hike Hits MacBooks and iPads With Increases of Up to $300 as AI Boom Drives Costs Higher

Apple has increased prices for MacBook and iPad models due to rising memory and storage costs linked to AI demand, with UK prices rising by up to £300 and US prices by up to $300.

International Business Times UK

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Don't delay that MacBook upgrade — Apple's laptop price hikes could be much worse than the iPhone 18 Pro, analysts predict

We know price hikes are inbound for all major Apple products, but MacBooks could potentially come off worst.

TechRadar

Apple Raises Prices Of MacBooks And iPads By More Than 10% As Chip Costs Soar; Shares Drop

Apple is hiking prices on MacBooks and iPads by more than 10% days after CEO Tim Cook said chip costs were soaring.

International Business Times

Apple just delivered the worst kind of news: price hikes across many of its major products (even the Neo) — and yes, RAM prices are to blame

Apple is raising the price of most of its product lines including iPads, MacBooks and more

TechRadar

The RAM crisis comes for Apple: Mac and iPad prices jacked up by hundreds as company says 'We have never seen a component price increase this much, this quickly'

Think different (prices).

PC Gamer

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Apple raises prices of MacBooks, iPads as memory costs skyrocket

Apple has increased prices for its iPad and MacBook models due to escalating costs of memory and storage chips, a surge fueled by the AI industry's demand for data centers. While the iPhone remains unaffected, the Neo laptop's starting price has jumped to $699. This move highlights how even tech…

The Economic Times

Stop saying John Ternus has to fix Apple — the company is fine, his job is simply to carry Cook's legacy forward and yes, to roll out more winning designs

New reports claim John Ternus wants to reinvigorate Apple design, but I think that's a misreading of the past, present, and near future of Apple

TechRadar

Quote of the day by Apple CEO Tim Cook: 'Our own information is being weaponized against us with military efficiency' — a scathing critique of the modern advertising data pipeline

The rise of big data and analytics has been a boon for businesses – but there's a dark side to the power that it grants

TechRadar

Apple’s Intel Deal Arrives at the Right Time for Its Stock

Apple has agreed to partner with Intel to design and manufacture chips in the US, diversifying its supply chain ahead of an expected AI-driven device cycle.

MarketBeat

Tim Cook Warns Apple Product Price Hikes Are Unavoidable Due to Higher Chip Costs. What That Means for AAPL Stock.

Apple's outgoing CEO says the iPhone maker has tried to absorb rising memory chip costs but can no longer protect customers from the financial pressure.

Barchart

A New Chip Partnership Between Apple and Intel Is a Long-Term Catalyst for AAPL Stock

The Intel collaboration adds another AI and manufacturing catalyst as Apple expands domestic production.

Barchart

iPhone 18 Pro Price Update: Analyst Ming-Chi Kuo Reveals Why Imminent Apple Smartphone Is Bleeding Cash

Apple's iPhone 18 Pro may see a price increase to $1,399 due to rising component costs and new features, sparking debate on consumer acceptance.

International Business Times UK

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International Business Times UK

M6 MacBook Pro, M6 MacBook Air Release Date, Specs, Features, Price, Design and Update

Apple is preparing sweeping changes for its next-generation M6 MacBook Pro, M6 MacBook Air range, from 2nm chips and OLED touchscreens to possible 5G connectivity and higher prices.

TechRadar

ICYMI: the week's 7 biggest tech news stories, from Commodore flip-phone nostalgia to Tim Cook's Apple price-hike warning

The week's 7 biggest tech news stories, featuring Commodore, Apple, Microsoft and more, for June 20, 2026.

Fortune

With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one

The departures expose how fragile LGBTQ+ gains in the C‑suite really are.

International Business Times UK

Apple to Raise iPhone, MacBook and iPad Prices as Tim Cook Confirms Impact of Global Chip Shortage

Apple CEO Tim Cook confirms price hikes for iPhones, MacBooks, and iPads due to a global chip shortage, impacting retail pricing decisions across Apple's product line.

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news in one place.

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TechRadar

Apple price hikes predicted to be ‘fairly imminent’ — so don't wait on upgrading your Mac, iPad or iPhone

Apple is planning price hikes and they could be ‘imminent,’ one analyst believes.

Tom’s Guide

Apple CEO Tim Cook confirmed price hikes are 'unavoidable' — so get ready to pay more

Apple's being hit hard by the RAM and storage shortages, and that means prices are going to go up. We just don't know when.

The Independent UK

Apple CEO warns of ‘unavoidable’ price increases

IN FULL

International Business Times

Apple CEO Says Price Rise of Its Products Due to the Rise of Chip Costs Are 'Unavoidable'

Apple CEO Tim Cook said the company plans to increase prices on some products because rising costs for memory and storage components have become impossible to absorb.

The Independent UK

Apple products are about to get more expensive, Tim Cook says

Warning comes ahead of expected launch of iPhone 18 in September

International Business Times UK

Planning To Buy An iPhone? You May Want To Do It Before Apple Raises Prices

Apple plans to raise product prices due to rising memory chip costs, driven by AI infrastructure demand. CEO Tim Cook warns that maintaining current pricing is becoming unsustainable.

Tom’s Hardware

Apple CEO Tim Cook warns AI-driven price increases are unavoidable — says company is trying its best but 'the situation has become unsustainable'

Apple's Tim Cook says that Apple can no longer 'shield' its customers from increased prices of DRAM and NAND memory.

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