The Latest Breaking News from Vespa

When Indonesian executive Heret Frasthio takes his antique 1957 VL Vespa for a ride, its white paint peeling off, the usual fumes and hum of the free-spirited scooters cannot be seen or heard.

For plenty of motorcycle and powersports manufacturers, 2024 was a year to forget, financially speaking. KTM all but imploded, and the cost-saving measures employed by Polaris are bleeding into 2025. So how, then, in the midst of all this, did Piaggio Group—owner of Vespa, Aprilia, Moto Guzzi, Derbi, Gilera, Scarabeo brands—manage…

For many folks, Vespa isn’t just a scooter—it’s a lifestyle. Since 1946, these Italian icons have been turning heads, from stylish city riders to hardcore two-stroke fanatics. They're nothing short of a cultural icon and status symbol.

Lunar New Year is just around the corner, and Vespa wants you to know that it's ready to usher in the Year of the Snake with its latest limited-edition 946! True to Vespa's unrivaled commitment to style in the modern era, there's also a capsule clothing collection to match. Let's…