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The Latest Breaking News from Twitter Inc.

9 disastrous rebrands, from WH Smith to Royal Mail

As the retailer moves into a new era, we look back at other marketing fails

The Independent UK

Alas, the friendly Twitter blue bird is no more. It is an ex-logo

Designer Martin Grasser listened to birdsong as he created the cheery, rotund symbol, now unnervingly replaced by an X

The Guardian - UK

Will rebranding Twitter give Elon Musk the X factor? I wouldn’t bank on it

Twitter’s owner has given his toy a new name, but any ambition he has to turn it into a WeChat-like financial service is fanciful

The Guardian - UK

From analysis to the latest developments in health,
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After rebranding, X took @x from its original Twitter owner and offered him merch

Gene X Hwang owned @x on Twitter. Until Elon Musk rebranded the platform and took the handle.

WEKU

Elon Musk’s Twitter bans ad showing Republican interrupting couple in bedroom

‘Elon Musk loves free speech, but only when it’s convenient for him and his far-right political agenda,’ says founder of Progress Action Fund

The Independent UK

‘The everything app’: why Elon Musk wants X to be a WeChat for the west

Twitter owner’s rebranding is part of larger strategy to add payment functionality and more

The Guardian - UK

ICYMI: the week's biggest tech news, from Samsung Unpacked to DJI's new drone

If you missed the week's biggest tech news, fear not – we've picked out all the best stories, including Samsung Unpacked.

TechRadar

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New phishing campaign targets Twitter Blue users amid X rebrand confusion

Twitter Blue subscribers are being targeted with fake migration service amid company rebrand to X.

TechRadar

'X' logo installed atop Twitter building, spurring San Francisco to investigate

City officials say replacing letters or symbols on buildings requires a permit for design and safety reasons. The installation is part of Elon Musk's effort to rebrand the social media platform.

WEKU

'X' logo installed atop Twitter building, spurring San Francisco to investigate permit violation

San Francisco has opened a complaint and launched an investigation of a giant “X” sign that cropped up Friday on top of the downtown headquarters of the social media platform formerly known as Twitter

The Independent UK

Elon Musk says Twitter will go dark soon

Twitter is x'ing out yet another feature people love. This time, Elon Musk is threatening to remove the light mode that many users prefer in a future update.

Android Central

The Guardian view on Twitter’s rebranding: X marks an everything or nothing gamble

Editorial: Elon Musk’s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination

The Guardian - UK

Elon Musk must cede spotlight to Twitter CEO for his $44B investment to pay off

Musk's stewardship of Twitter is a textbook example of mismanagement, argues Harvard Business School leadership expert Bill George: 'I don’t think he understands social media.'

Fortune

The end of Twitter – how Elon Musk's rebrand to X could foster the platform's dark side

Alas, poor Twitter; we knew it well. Or, at least, we thought we did. Despite never occupying more than 10% of social media’s online presence, western audiences are very aware of the platform. That’s not least because of the way that the mass media echoes and amplifies the controversies and…

The Conversation

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The Conversation

Why Dunkin' and Lego rebrands succeeded – but X missed the mark

Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death and the unknown is only the latest user-aggravating step CEO Elon Musk has taken…

The Independent UK

Elon Musk reacts to ex-wife Talulah Riley’s engagement to Thomas Brodie-Sangster

The Tesla CEO was married and divorced to the ‘Westworld’ star twice between 2010 to 2016

Fortune

Threads can become the 'purest form' of social media as long as Meta and Mark Zuckerberg agree to one thing, says tech exec

The president of a once-trendy social app believes Meta should operate Threads as a loss leader to help it reclaim the goodwill it lost over the past few years.

Zenger

Elon Musk’s Infatuation With ‘X’ Sheds Light On Twitter Rebranding

Musk's vision for X.com in 1999 resurfaces as he plans to rebrand Twitter as 'X'

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news in one place.

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Android Central

Elon Musk's X branding is spreading to Twitter for Android

Twitter's beta version on Android has adopted the abrupt X branding that initially rolled out on the web.

Reason

Elizabeth Warren and Lindsey Graham Will Break the Internet

The senators say they're creating an "independent, bipartisan regulator charged with licensing and policing the nation's biggest tech companies." What could go wrong?

The Guardian - US

Republicans shelve Zuckerberg contempt vote in ‘censorship’ inquiry ‘for now’

House panel was to consider resolution on Meta chief for allegedly failing to turn over internal documents to investigators

Fortune

Musk’s everything app: Does it stand a chance?

Elon Musk has done the impossible before. Don’t count him out on this.

TechRadar

Elon Musk's Twitter brand change is even more devastating than I thought

Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

Fortune

Elon Musk’s mood swings at Twitter made his ‘fanatical inner circle’ too afraid to tell him the truth, says ex-Twitter exec

The former staffer at Twitter—now X—said she was surprised by Musk’s “willingness to burn so much down.”

The Conversation

Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally…

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Thomas BrodieSangster

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