The Latest Breaking News from Tim Cook

Apple fans are watching to see whether the iPhone-maker puts a culture-changing spin on virtual reality, even as rivals slow their march toward the metaverse. All eyes are on whether Apple will commit to releasing long-rumored VR or augmented reality (AR) "goggles" at its annual Worldwide Developers Conference in June,…

Apple has so far avoided mass layoffs. Now it’s eliminating corporate retail jobs across its development and preservation teams.

In an interview with GQ, Tim Cook talks about his phone use, and how he manages to look at his screen less.

Read inspirational quotes about keeping meetings short, focusing on the present moment and prioritizing effort over results.

WASHINGTON — A bipartisan group of U.S. lawmakers is taking their concerns about China to California next week where they plan to meet with top technology and entertainment executives, as well as with Taiwan President Tsai Ing-wen.

Worried about decelerating growth, Xi Jinping has launched a charm offensive to convince investors the country is open for business

Apple makes a bold move into the virtual world with rumours of a highly anticipated Headset coming soon

In a visit to China, Apple CEO Tim Cook touted the company's strong relationship with the country.

I can't believe Apple's AR/VR headset project is in trouble because I believe in Apple – and in Tim Cook.