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The Latest Breaking News from NIke

It’s shoe time: inside the super spike war driving world records at Olympics

The race to find the fastest shoe is in full throttle and with manufacturers spending millions of pounds on research it’s no surprise athletes are running faster than ever

The Guardian - UK

Adam Peaty’s Olympic spirit shows winning does not mean coming first

In judging himself by internal measures rather than results, the swimmer has pointed the way ahead for Team GB

The Guardian - UK

"For some brands, the best approach to the Olympics is to not be there"

Siegel+Gale's Jenna Isken talks us through the dos and don'ts of Olympics marketing.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Caitlin Clark Returned to Iowa With Epic Gifts for Local High School Students

Caitlin Clark paid a visit to a local Des Moines high school and hooked the students up with some Nike gear and supplies.

Sports Illustrated

Decorated athlete Allyson Felix's trainer collection for ba&sh is designed to empower women

Performance meets Parisian chic

Marie Claire

Best gym socks for comfort and cushioning during your workout

Pairs to improve your performance

Evening Standard

1 Best-in-Class Growth Stock to Buy Now

While Nike keeps stumbling out of the starting blocks, another running shoe brand is gaining market share rapidly. Hoka has sent the stock of its parent company, Deckers Outdoor, racing ahead - and this rather recent addition to the S&P 500 has a lot more to give investors, in terms…

Barchart

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I can't believe this Olympic athlete's cheese photos aren't AI

'Gymnast hugs a giant piece of parmesan' certainly sounds like a text prompt.

Creative Bloq

The 7 Athleisure Brands Jennifer Lopez Can't Stop Wearing

When she trades a Birkin for comfy basics, you can bet these are her activewear pieces.

Marie Claire

VIDEO: An exclusive interview with longtime Michael Jordan agent, David Falk

Falk discusses the success of the Nike and McDonald's Super Bowl commercials featuring Jordan and Larry Bird.

USA Today Sports Media Group

New York Jets partner to host the SFC High School Football Media Day

New York Jets will host press event for the Super Football Conference.

USA Today Sports Media Group

NIKE Earnings Preview: What to Expect

NIKE's first quarter ends next month, and analysts forecast a double-digit decline in the company’s Q1 bottom line figure.

Barchart

I ran 35 miles in the Nike Pegasus 41 and it’s my favorite Pegasus in years

The Nike Pegasus 41 is a versatile cushioned running shoe that is built to handle a lot of miles, as well as being good-looking enough for casual use as well.

Tom’s Guide

With Yeezys in the rear-view mirror, Sambas and Gazelles are helping drive the big Adidas reboot

Revenues from Adidas’s footwear segment were up 17% in the second quarter as sentiment towards the Adidas brand globally improves after a rocky few years.

Fortune

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FourFourTwo

Liverpool 2024/25 away kit LEAKED by Reds star on pre-season tour

Liverpool could have just made a massive blunder by revealing their new away kit early

International Business Times UK

Kyle Walker Net Worth: Why Did A UK Judge Slam Lauryn Goodman For Treating Him Like 'A Blank Cheque Book'?

Lauryn Goodman loses court case against Kyle Walker over naming their son Kairo. The judge rules Walker won't have legal responsibilities or input on the name.

Sports Illustrated

The Simone Biles Effect Has Undeniably Transformed U.S. Gymnastics

Beyond the Olympic medal haul, the most decorated gymnast of all time has injected personality into a previously rigid environment and altered the face of the program.

Evening Standard

Best trainer brands you never knew existed for standout street style

Put aside your Sambas and slide your soles into one of these slick styles for men and women

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news in one place.

100’s of premium titles.
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Evening Standard

Best football goals for your garden or taking to the park this summer

The football goals you need to practice your penalties in your back garden

Evening Standard

Best Gore-Tex trainers of 2025 for trail running or hiking in all weathers

Whatever your plans for outdoor adventures this season, a pair of Gore-Tex trainers will help keep you comfy and importantly — dry

The Guardian - UK

Death of a teammate, traumatic pregnancy, bruising pay war: how Allyson Felix survived it all to become a track legend

Felix’s 11 Olympic medals have made her the most decorated American track and field athlete of all time. She talks about her greatest battles inside and outside the stadium

Sports Illustrated

Jaylen Brown Fires Back at Grant Hill Over Team USA 'Conspiracy Theory' Comment

Brown has contended he was left off the USMNT due to Nike's influence.

Al Jazeera

Paris Olympics 2024 controversy puts focus on ‘sexist’ women’s sports kits

‘Far too often, attention is paid more on how women athletes look, versus their power, grit and performance’

Creative Bloq

Sorry Nike, this is not what the Olympics are about

Controversial ad shows the brand has lost the plot.

Top News

Luxury Brands Redefine Fashion Landscape At Paris 2024 Olympics

Luxury brands are making a mark at the Paris 2024 Olympics, blending high fashion with athletic events in a new era of brand experiences.

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