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The Latest Breaking News from Brian Niccol

Starbucks’ CEO is ditching a merit system and giving all salaried staff a flat 2% pay raise instead

The coffee chain cited limiting costs during a turnaround effort as its reason for the modest pay bump.

Fortune

'4 Minutes Or Less': Starbucks CEO Sets New Time Goal For Baristas To Take Order And Give Drink To Customers

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four minutes or less using smarter staffing, technology, and a return to in‑store hospitality to reclaim its place as the world's premier coffeehouse.

International Business Times UK

Brian Niccol wants your Starbucks drink to be made within four minutes of ordering

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Fortune

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Robinhood CEO admits his RTO call was wrong and now says execs must be in the office 5 days a week: ‘Your manager is going through more pain than you’

To change the future of the workforce, Robinhood's CEO says change has to start in the corner offices.

Fortune

Should You Buy the Post-Earnings Dip in Starbucks Stock?

Starbucks stock inches down after reporting its financial results for the fiscal third quarter. Wells Fargo recommends buying SBUX shares on the post-earnings dip.

Barchart

Starbucks ends 6-year Gen Z experiment after finding proof that human connection is better

The "frictionless" experience that Gen Z supposedly wanted turned out to be a bit "soulless" instead.

Fortune

Starbucks ditching mobile-order stores which lack ‘warmth’ as sales fall

The changes, which could affect 80 or 90 locations around the U.S., are part of a wider reshaping of operations in America

The Independent UK

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Starbucks Turnaround Under New CEO Brian Niccols Gains Momentum, Preps For Protein Push As 'Back to Starbucks' Investments Squeeze Q3 Profits

Starbucks Corp. (NASDAQ:SBUX) is signaling a confident stride in its “Back to Starbucks” turnaround strategy under CEO Brian Niccol, despite reporting a significant squeeze on third-quarter fiscal year 2025 profits.

Benzinga

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

Coffee chain Starbucks Corporation (NASDAQ:SBUX) could show more signs of a turnaround — or hints that competition is gaining market share — when the company reports third-quarter financial results Tuesday after market close.

Benzinga

Starbucks CEO Brian Niccol made 6,666 times more than the median employee at his coffee chain last year

The average CEO made 285 times as much as the average worker last year.

Fortune

Starbucks’ CEO made 6,666 times more than his workers in 2024

CEO pay climbs ahead of Trump tax windfall for wealthy, says report

The Guardian - US

For the first time since COVID, more than half of Fortune 100 desk workers are mandated to fully return to work, report finds

In 2023, only 5% of Fortune 100 desk workers were required to be fully in-office. Today, more than half have been asked to make the switch, according to Jones Lang LaSalle Inc.

Fortune

Starbucks Return To Work Conflict Of Interest: Employees Told Four Days In Office As CEO Works From Home

Coffee giant Starbucks Corporation (NASDAQ:SBUX) is amending its return-to-work policy for corporate employees, which could create a significant conflict of interest given the treatment afforded to new CEO Brian Niccol.

Benzinga

Starbucks tells corporate staff in US and Canada to work in office at least four days a week

Seattle-based coffee chain offers payment to those who choose to quit instead as it seeks to ‘re-establish in-office culture’

The Guardian - UK

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Fortune

CEO Brian Niccol asks Starbucks workers to come back to the office—or he'll pay them to leave

"We understand not everyone will agree with this approach," Niccol wrote in his letter to employees. "We’ve listened and thought carefully."

The Independent UK

Starbucks takes aim at remote work, says some employees may need to relocate to headquarters

Starbucks is requiring some remote workers to relocate to its headquarters and increasing the number of days that corporate employees are required to work in an office

Fortune

Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagine its stores

The company is redesigning some locations with premium touches, starting in New York and Southern California.

Barchart

Can Starbucks Stock Hit $108 in 2025?

Starbucks’ transformation is in motion, yet results are mixed. Can strong analyst conviction lead the stock closer to $108?

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Fortune

The next phase of Starbucks' turnaround plan is offering executives up to $6 million in stock grants, as baristas scrap to get annual raises above 2%

Baristas reportedly received 2% to 3% pay increases at the end of 2024 following a tough financial year. New CEO Brian Niccol received nearly $100 million within his first year as boss.

Benzinga

Starbucks Offers $6 Million Stock Bonus To Execs — But Should You Buy Its Shares? Here's What Technical Analysis Shows

In order to accelerate its turnaround while managing costs, Starbucks Corp. (NASDAQ:SBUX) has offered stock grants worth $6 million to its executives. Meanwhile, the stock’s technical analysis paints a mixed picture for its momentum.

Benzinga

Brewing Up A Comeback–Starbucks CEO Brian Niccol's Turnaround Plan Includes Centering Communities And Building Value

Many investors and financial observers regard Starbucks (NASDAQ: SBUX) as one of the great American success stories of the last 50 years. In 1977, Howard Schultz opened the first Starbucks in Seattle. A few decades later, Starbucks had hundreds of locations nationwide and had become an essential "third place" where…

Benzinga

Working While Working Out–Chipotle And Starbucks CEOs Share Ideas On How To Improve Their Companies During Daily 5 A.M. Workouts

Being the CEO of a major company can put you on a pedestal where the rank and file feel uncomfortable giving you feedback and ideas that would move the company forward faster. Plus, there is the relentless pressure of hitting quarterly performance targets. It can leave you feeling isolated. The…

Fortune

Serena Williams' secret to success is about more than talent: You have to grind 'every day'

The 43-year-old tennis icon says humility and perseverance are key to success, echoing other leaders like Brian Niccol, Steve Jobs, and Mark Cuban.

Fortune

The CEOs of Starbucks and Chipotle hit the gym together each morning—they bounce ideas off each other at 5 a.m. between sets

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and Scott Boatwright spot each other every morning—and bounce ideas off each other in between sets.

Fortune

Why the hardest C-suite move is from No. 2 to No. 1

Leading a company requires a full identity shift, one that surprises even seasoned operators.

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