The Latest Breaking News from Brian Niccol

Coffee giant Starbucks Corporation (NASDAQ:SBUX) is amending its return-to-work policy for corporate employees, which could create a significant conflict of interest given the treatment afforded to new CEO Brian Niccol.

Seattle-based coffee chain offers payment to those who choose to quit instead as it seeks to ‘re-establish in-office culture’

Baristas reportedly received 2% to 3% pay increases at the end of 2024 following a tough financial year. New CEO Brian Niccol received nearly $100 million within his first year as boss.

In order to accelerate its turnaround while managing costs, Starbucks Corp. (NASDAQ:SBUX) has offered stock grants worth $6 million to its executives. Meanwhile, the stock’s technical analysis paints a mixed picture for its momentum.

Many investors and financial observers regard Starbucks (NASDAQ: SBUX) as one of the great American success stories of the last 50 years.  In 1977, Howard Schultz opened the first Starbucks in Seattle. A few decades later, Starbucks had hundreds of locations nationwide and had become an essential "third place" where…

Being the CEO of a major company can put you on a pedestal where the rank and file feel uncomfortable giving you feedback and ideas that would move the company forward faster. Plus, there is the relentless pressure of hitting quarterly performance targets. It can leave you feeling isolated. The…

The 43-year-old tennis icon says humility and perseverance are key to success, echoing other leaders like Brian Niccol, Steve Jobs, and Mark Cuban.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and Scott Boatwright spot each other every morning—and bounce ideas off each other in between sets.

Leading a company requires a full identity shift, one that surprises even seasoned operators.