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The Latest Breaking News from Mahindra

BSA’s New Gold Star is Pretty Slick. Will It Steal Customers From Royal Enfield?

BSA has just launched the Gold Star 650 in India, the world’s biggest motorcycle market. But is it ready to tackle the big leagues in the Indian motorcycle market?

RideApart

De Vries: First points since Formula E return "like a victory"

The Mahindra driver finished eighth on-the-road in the first of two Shanghai E-Prix this weekend at the Shanghai International Circuit in China.

Autosport

Friday favourite: When a GP2 race winner “ate steering wheel” in Alpine's F1 winner

With experience of driving Formula 1, Formula E, IndyCar and World Endurance Championship machinery, there are not many drivers that can match Jordan King’s level of experience across a plethora of different motorsport disciplines.

Autosport

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Mercedes F1 reserve Vesti joins FE Berlin rookie test with Mahindra

The Danish driver, who finished runner-up in the F2 standings last season with Prema, has most recently competed in the European Le Mans Series as well as conducting a simulator programme for Mercedes.

Autosport

Recall: Intimidator And Mahindra UTV U-Joint Failures Could Sever Brake Lines

Intimidator has issued a recall on some of its UTVs as their U-joint could fail and cause the brake line to be severed.

RideApart

Abt to be powered by Lola/Yamaha's Formula E powertrain

The long-expected confirmation comes only weeks after it was revealed ahead of the Tokyo E-Prix that Lola Cars would be returning to motorsport after more than a decade away, while Yamaha would be venturing into four-wheel racing again for the first time since 1997.

Motorsport

This Indian SUV beat all Japanese & Korean rivals to emerge as best-seller

For the third consecutive year, the Tata Nexon has emerged as the largest-selling SUV in India, beating its Japanese and Korean rivals in FY24. The SUV has retained its numero uno position despite its sales taking a hit in August 2023 as the facelift model was about to be launched…

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Mortara: Software issue behind Formula E Tokyo energy overuse 15m from line

The Mahindra driver had his best race of the season during Formula E’s inaugural visit to Japan this weekend after qualifying an impressive third.

Autosport

Mortara: Software issue caused Formula E Tokyo energy overuse 15m from line

The Mahindra driver had his best race of the season during Formula E’s inaugural visit to Japan this weekend after qualifying an impressive third.

Motorsport

Tokyo E-Prix: Rowland grabs pole for Nissan's home event

The Briton pulled out a margin of more than two tenths in the opening sector during the final qualifying duel before Maserati MSG’s Guenther pulled half of the deficit back in sector two.

Autosport

The challenges that await on Formula E’s long-overdue visit to Tokyo

Since Formula E was founded 10 years ago, organisers of the all-electric championship have tried for over a decade to race in Japan’s capital, now the most populous city on earth with a population of more than 37 million.

Autosport

Electoral bonds data reveal ‘four corrupt tactics’ of the BJP, says Congress

Congress exposes BJP's corrupt tactics through electoral bonds data, revealing quid pro quo, kickbacks, and money laundering.

The Hindu

Peugeot set to field two drivers in at least one Spa 6 Hours entry

The French manufacturer has revealed that the only candidate to replace Jean-Eric Vergne and Stoffel Vandoorne, who will be on Formula E duty in Berlin that weekend for sister marque DS with Penske, is Malthe Jakobsen. The 20-year-old Dane was announced last summer by Peugeot last year as its WEC…

Autosport

Will A New BSA Motorcycles Factory Be Built In England In 2024?

Ever since Mahindra & Mahindra subsidiary Classic Legends purchased BSA in the late 2010s, it's been talking about a UK base. Now it says it's a go in 2024.

RideApart

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The Hindu

Mahindra Percussion Fest to be held in Bangalore in March

The second edition of the Mahindra Percussion Festival will be at the Prestige Srihari Khoday Centre for Performing Arts, Bengaluru.

The Hindu

Embraer teams up with Mahindra to bid for IAF’s medium transport aircraft deal

Embraer and Mahindra sign MoU to jointly bid for Indian Air Force's Medium Transport Aircraft tender.

Motorsport

Di Grassi "100%" trusts Abt decision to end Mahindra Formula E partnership

During the Mexico City E-Prix race meeting, it was revealed that Abt had terminated its contract with Mahindra on the eve of the season-opener, with the collaboration set to finish at the end of 2024.

Autosport

Di Grassi trusts "100%" Abt decision to end Mahindra Formula E partnership

During the Mexico City E-Prix race meeting it was revealed that Abt had terminated its contract with Mahindra on the eve of the season-opener, with the collaboration set to finish at the end of 2024.

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The Independent UK

Sustainability, AI and a lost race: How Formula E must turn questions into progressions in Season 10

With the race in India off the calendar it’s no longer a biggest-ever year for the championship - so can FE convince of its continued growth and ability to progress?

Fortune

Formula E team used AI influencer in attempt to promote diversity—she lasted two days following backlash

Fans slammed Mahindra's Formula E racing team for opting for female AI influencer 'Ava' instead of a real life woman.

Autosport

De Vries: Troubled Formula E pre-season testing not "an excuse"

The Dutchman will race in the all-electric championship for the first time since 2022 after his brief tenure in Formula 1 last season with AlphaTauri.

Autosport

The thinking behind Mahindra’s "failed" AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team on…

The Independent UK

Formula E team ditches AI social media influencer ‘Ava’ after backlash

Mahindra Racing created a fake social media influencer last month but after criticism from fans, the team have discontinued the project

Motorsport

The thinking behind Mahindra’s “failed” AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra Racing team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team…

Autosport

Can Dennis and Andretti fend off the Formula E pack?

Formula E embarked on a new era just over a year ago, with the fresh, more powerful Gen3 machines offering teams the opportunity to reset the hierarchy and establish a revised pecking order in the championship.

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