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The Latest Breaking News from Lurpak

‘Affordable luxuries’: British shoppers spread their love for flavoured butter

Experts say rise in consumers buying flavours such as chocolate and truffle driven by social media trends and ‘foodie’ culture

The Guardian - UK

7 Budget Brands That Outsell Premium Labels in Blind Taste Tests

Love a good deal? You’ll be surprised how often budget brands outsell premium labels when tested blind. Consumer studies show time and time again that less expensive store-brand products often win over pricier rivals in taste tests. In this article, we explore 7 budget brands that outsell premium labels in…

Grocery Coupon Guide

10 adverts you probably didn’t realise were made by Aardman, the creators of Wallace and Gromit

From Chewi the Chewitsaurus to Ready Eddie, the animation studio has a long history of work in commercials.

Creative Bloq

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Lurpak owner defends methane-cutting feed supplement trial amid boycott calls

The owner of the Danish butter brand announced a trial aimed at tackling climate-heating methane emissions produced by cows during digestion.

Evening Standard

The price of milk will increase later this year, dairy giant warns

Uncertainty in the market is to blame

The Independent UK

Paying more for less: Which? lays bare size of ‘shrinkflation’ and ‘skimpflation’

Study highlights products whose pack size or amount of expensive ingredients have gone down but not price

The Guardian - UK

Shrinkflation: you’re right, from gin to butter, quantity and quality are taking a hit

The staples of your weekly shop are changing fast … and it’s not only in size

The Guardian - UK

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Shoppers boycott supermarket foods hit by 'shrinkflation' - list of items hit hardest according to customers

Snack lovers hit hardest as survey shows chocolate, crisps and biscuits are the products most think are getting smaller

Chronicle Live

Lurpak slashes size of butter by 20% - and shoppers are not happy

Some shoppers have vowed to never by Lurpak again

Manchester Evening News

Shoppers furious as Lurpak slashes size of butter by 20 per cent

The packs have shrunk from 250g to 200g, despite the price of butter rising by 15 per cent over the past year

Evening Standard

Sainsbury's slashes cost of over 40 own-brand products by up to 60%

The supermarket is helping shoppers keep costs low with a round of price cuts on more than 40 dairy products - see some examples.

Daily Record

Lurpak and Anchor cut size of butter by 20% after hiking prices

Shoppers have been left unhappy at the reduction

Wales Online

Shoppers furious as Lurpak slashes size of butter by 20% - after raising prices

Many shoppers have taken to social media to express their frustration about the change with many calling the move "sneaky" and a few shared that they would not be buying the brand going forward

Daily Mirror

We found how much Lurpak butter will cost you at Sainsbury's, Tesco and more

We've compared the prices of Lurpak butter at major supermarkets like Tesco, Lidl, Sainsbury's and more. Here's where you can get it the cheapest.

The National (Scotland)

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Nottingham Post

Lurpak accused of 'stealth' reduction in size of butter

Supermarkets and shoppers have been left confused at a sudden change from 250g to 200g, with old prices on some shelves on Lurpak and Anchor

Wales Online

10 times Aldi put something on the shelf and everyone wondered how they can keep doing it

Why start your morning with Weetabix when you can grab yourself a bowl of Wheat Bisks instead?

Daily Mirror

Aldi shoppers stunned after spotting security nets placed over tubs of Lurpak

One Aldi store in Kidbrooke, south east London, put security nets over its £5 tubs of Lurpak, leaving customers stunned and shocked when they went about their weekly shops

Daily Mirror

'I compared Lurpark to supermarket butter from Tesco, Lidl and Aldi - one stole the show'

The Mirror put popular supermarket butter brands to the test - with one £2.15 dupe tasting 'just like the real thing' while another scored a miserable 0/5

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The National (Scotland)

Aldi, Lidl and Morrisons shoppers baffled by cost of Lurpak and cheaper versions

Shoppers have been left baffled after a price comparison of Lurpak and its 'cheaper' counterparts from supermarket giants Aldi, Lidl and Morrisons…

Bristol Post

'I tried Aldi’s dupe as the price of Lurpak soars again'

With the rise in Lurpak’s prices, could a dupe be your best bet?

Daily Record

Lidl, Aldi and Morrison's shoppers appalled at cost of Lurpak and alternatives

The costs of the branded butter and the supermarket own brands have been compared in a yearly study, and they had all risen in price.

Bristol Post

Why is Lurpak butter so expensive? Shoppers baffled as tubs jump to over £7

In just one year, the butter company has raised the price of some of its products by up to 36 per cent

Chronicle Live

Shoppers hunt butter alternatives as Lurpak and dupes increase significantly in price a year

Lurpak was being sold for as much as £7.50 last year and shoppers began to look for alternatives

Daily Mirror

Aldi, Lidl and Morrisons shoppers shocked by cost of Lurpak butter and its dupes

A yearly price comparison of own-brand Lurpak butters from Aldi, Lidl and Morrisons alongside the original has been made, as people are left shocked "cheap stores are becoming more expensive"

Manchester Evening News

Aldi, Lidl and Morrisons shoppers dumbfounded by cost of Lurpak butter and its dupes compared to a year ago

The price difference is astonishing

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