Lurpak was one of the more unexpected topics of conversation last year as the cost of living sent the price of butter soaring. For a 750g pack, the price of its tubs jumped to over £7, and retailers had to attach security tags to prevent desperate people from stealing the spread.
The well-known Danish company has gone viral on social media recently, as a result of price increases that, in the words of many customers, "summed up the cost of living problem." An analysis of the price of Lurpak - and its 'dupes' at Aldi and Lidl - shows that all three products have risen in the last year, with shoppers facing as much as a 36 per cent increase, as reported by Lancashire Live.
Following this, shoppers have begun to look for cheaper alternatives but have been left confused as to why the price of the dupes has increased drastically too. While the Lurpak dupes were cheaper, research has found that the price of these has also significantly risen in the past year.
READ NEXT: Thousands attend protest march in Bristol on 'walkout Wednesday'
Statistics show that only three out of 30 items cost less at the supermarket and shops than they did a year ago, with some essentials soaring by 65 per cent. Basic items have seen some of the biggest increases, with pasta and vegetable oil now costing double the cost they did back in 2022.
If you've been left wondering why the everyday item has witnessed such a significant surge recently, then we have all the details you need. The butter company raised the price of its products to ensure that dairy farmers get a "fair deal", according to the BBC. In a announcement, Lurpak's owner, Arla Foods, disclosed that dairy farmers have been losing money as a result of rising fertiliser and fuel prices.
Discussing the price hikes, a spokesperson for the Danish brand said: "Prices on the shelves have had to rise in recent months. We understand that recent inflation in food price is hitting many households really hard right now.
"Unfortunately, our farmers are facing a similar situation with prices for the feed, fertiliser and fuel they need to produce milk, all rising significantly in recent months. While we don't set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce."
People have taken to social media to complain that all three stores - Aldi, Lidl and Morrisons - have increased their prices.
One person wrote: "Stopped the Lurpak a few years ago, moved to Aldi Norpak, even though it has went up in price in recent times, still less than half the price and tastes just as good."
While Lidl shoppers have also noticed an increase in price, writing "cheap stores are becoming more expensive that the known expensive ones, and she was right [because] why was Lurpak £5.19 at Lidl but £4.00 at Waitrose???"
And a Morrisons shopper said: "I reckon they're both ripping us off, taking advantage of an already bad situation for consumers, they're ramping their prices up and blaming it all on inflation. £5 for @Lurpak in @Morrisons that is still got Christmas branding on it, it was 2 for £7 at Christmas, same stock."
Many shoppers have also taken to TikTok following the price hike. "Have my parents won the lottery and not told me?" a girl joked in a video she shared on the showing a number of Lurpak tubs at her parents' home.
READ NEXT:
- Dad struggling on £30k asks Martin Lewis if he'd be better off on benefits
'People say I'm faking - I only wish I was' says student who faints every time she leaves her house
Bristol teachers say schools have been stripped bare as they demand fairer pay during strike
‘I should have saved them’ – young witness tells double murder trial
