The Latest Breaking News from Jaguar

Say hello to the Type 00 Concept, the long-awaited preview of Jaguar's all-electric transformation. The concept makes its debut in Florida for Miami Art Week, and that's no coincidence. Jaguar sees the 00 Concept as an "artistic endeavor" that combines vivid color with geometric shapes that draw inspiration from the…

Once again Jaguar has left the denizens of the Internet in an uproar, who accused the luxury carmaker of embracing 'woke' ideologies after leaked photos showed its new vehicle: a Barbie pink electric car.

A new electric model will be unveiled this week. Will it turn round the culture war embroiling the marque?

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.

Jaguar can’t seem to catch a break these days. After its rebranding campaign attracted a lot of negativity, now it’s decided to buy back nearly 3,000 of its I-Pace EVs due to the risk of fire. Owners of these vehicles had previously been asked to charge their vehicles outside, and…

A new wordmark replaces the famous four rings.

The Tories’ targets glossed over the impact on carmakers and cash-strapped drivers – but the move to net zero won’t be cheap or simple, says Guardian columnist Gaby Hinsliff

The company has teased that it will unveil more details about the rebrand at Miami Air Week on December 2.

I didn’t know what to expect when I opened the Waymo app for the first time. I was outside my hotel in Los Angeles and Little Tokyo was about seven blocks away. Alphabet had announced earlier in the month that it had expanded its driverless Waymo service to anyone downtown,…