The Latest Breaking News from Jaguar

Jaguar, the luxury car maker, jumped the shark in its rebranding efforts, leaving the denizens on the internet utterly confused by its new advertisement.

Jaguar is back.

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean slate. It already announced that it’s taking a sort of sabbatical year off from selling any cars before introducing three brand-new all-electric models.

The sports car brand says it's "not afraid to polarise."

Carmaker says mix of lower case and upper case letters reflect ‘exuberant modernism’

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

First images of the new Jaguar branding show the brand is taking a giant leap into the future

Jaguar’s new ethos is Exuberant Modernism, encapsulated by a new visual language that draws on fine art, fashion and architecture

Jaguar is in transition. It's winding down production of the last models in its current lineup before relaunching the brand further up-market and at a higher price point. We'll get our first look at that future next month when the automaker unveils a Design Vision Concept, but no brand reset…

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.

Imposing, massive, and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at Jaguar's future. The company published these initial photos of the prototype undergoing test sessions in England.