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The Latest Breaking News from Horizon Media

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

TV Tech

How Horizon Media Uses AI To ID People Who Influence TV Viewing

Understanding ‘everyday influencers’ can help with promoting shows

Broadcasting & Cable

Viewers Support Hollywood Strikers and Are Making Fall Viewing Plans

Horizon Media survey finds public very aware and invested in dispute between writers, actors and the studios

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Stations Telling Diverse Stories With Sponsored Segments from Burst, Horizon

Local community news is highlighted by user-generated content

Broadcasting & Cable

IAS Launches CTV Quality Measurement With Iris.TV

Total Media Quality measures brand safety and suitability

Broadcasting & Cable

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

TV Tech

David Levy’s Horizon Sports Acquires Blake Sports Group

Dennis and Darren Blake join agency

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Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

Broadcasting & Cable

Nielsen Debuts Nielsen One Alpha for Measuring Content

Disney, Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media signed up

Broadcasting & Cable

Musk’s Twitter antics keep some advertisers away, curbing sales

In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts…

Tribune News Service

High-Profile Marketing Firm Moves Into The Metaverse

Horizon Media, whose ad clients include Geico and Corona, has a new unit dedicated to Web3 and the metaverse.

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