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The Latest Breaking News from Nielsen

Boomers Push Streaming Past Traditional TV as YouTube Viewership Soars 106%

For the first time, Americans spent more time watching television via streaming platforms than on cable and broadcast combined in May.

Benzinga

TV is dead, long live Netflix – streaming giant reveals first live TV plans as cable and broadcast hit new landmark low

Netflix has signed a deal with France’s TF1 to broadcast live TV channels from next year –and the news comes as streaming viewership officially outstrips traditional TV for the first time.

TechRadar

Netflix reigns supreme as Squid Game season 2 and surprise hit Adolescence top the list of most-watched shows of the past year

Squid Game once again dominates the latest TV watching chart

Total Film

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The Netflix supremacy: What were the most-streamed shows of 2024-2025?

According to new figures, Netflix takes the crown when it comes to ruling the small screen...

Euronews

Most parents don’t enjoy reading to their children, survey suggests

Report from Nielsen and HarperCollins shows that parents see reading as a literacy skill, rather than something to encourage their children to love

The Guardian - UK

'We're confident': The Wheel of Time cast hasn't given up hope that the Prime Video show will be renewed for a fourth season

The Wheel of Time season 4 hasn't been announced yet, but there's light at the end of the tunnel for Amazon's high fantasy series.

TechRadar

Newsmax Grew Its Audience 50% in Q1. Should You Buy, Sell, or Hold NMAX Stock Here?

Newsmax stock surged over 1,000% in two days following its trading debut last week. Today, it is down 90% from these record highs. Is NMAX stock a buy, sell, or hold?

Barchart

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Sunday afternoon NFL games could soon be heading to Netflix in potential seismic shift in sports TV viewing

The streaming giant hosted two Christmas Day football games last year and garnered a massive international audience

The Independent UK

Severance is officially Apple TV Plus' biggest hit for years – but it’s still miles behind Netflix’s Squid Game

Apple's streaming service has a lot to celebrate after the latest Neilson viewing stats, with Severance posting the best numbers since a certain Ted Lasso.

TechRadar

Fox projects the Super Bowl averaged a record 126 million U.S. viewers

Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City

The Independent UK

Nielsen says Christmas had more viewing on streaming services than any day ever

Christmas Day marked a milestone in media history, even if it's likely to be surpassed

The Independent UK

Disney Plus had two of the most-streamed shows of 2024 – here are the 3 I recommend watching on Netflix, Hulu and Prime Video

Two of the most-watched shows are on Disney Plus, but there's plenty more on other streaming services.

TechRadar

Bluey: Australian cartoon tops US streaming charts for 2024

The series about a family of blue heelers racked up an extraordinary 55.62 billion viewing minutes – but has yet to announce a new season

The Guardian - AU

ESPN pleased with 1st season of expanded College Football Playoff as it looks to the future

The 11 College Football Playoff games averaged 15.6 million viewers according to Nielsen, as audiences increased during each round

The Independent UK

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The Independent UK

Estimated 24.6 million TV viewers watched inauguration coverage, smallest audience since 2013

The Nielsen Company says an estimated 24.6 million people watched coverage of President Donald Trump's second inauguration

The Independent UK

Trump inauguration pulls in just 26 million viewers, way down from Biden in 2021

While Trump made his triumphant return to the White House, viewership was down compared to Joe Biden’s ceremony in 2021, which drew nearly 40 million. Fox News, meanwhile, drew almost half of the entire television viewing audience for the ceremony across seven cable and broadcast news networks.

The Independent UK

WWE's 'Monday Night RAW' Netflix debut averages 2.6M households in US, 4.9M globally

The first episode of World Wrestling Entertainment’s “Monday Night RAW” on Netflix averaged 4.9 million viewers globally and 2.6 million households in the U.S. That's according to VideoAmp

Top News

Golden Globes Viewership Holds Steady Amid Industry Changes

The 82nd Golden Globes maintained viewership at 10.1 million amidst controversies and changes in broadcast platforms.

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The Independent UK

Golden Globes enjoys ratings bump to top 10 million viewers

Viewership is up 7 percent from last year, according to Paramount

The Independent UK

Golden Globes ratings hold steady with 10 million viewers

An average of 10.1 million viewers tuned into the 82nd Golden Globes across CBS and Paramount+, roughly matching the audience for last year’s broadcast

The Independent UK

Netflix averages more than 30 million viewers globally for its NFL Christmas Day doubleheader

Netflix’s first NFL Christmas Day doubleheader ended up being successful globally

The Independent UK

Final NBA viewership numbers for Christmas Day games slightly better than originally thought

The final viewership numbers are in for the NBA’s five games on Christmas Day and they were even better than first thought, the league and ESPN announced Monday

USA Today Sports Media Group

Texans, Ravens, Beyoncé smash streaming records on Netflix for Christmas

The Houston Texans held up their end of the bargain when it comes to ratings for the NFL Christmas game on Netflix.

USA Today Sports Media Group

Netflix Christmas Day games break NFL streaming records

According to preliminary Nielsen numbers, which don't include international viewers this Christmas Day broke NFL all-time streaming records

Sports Illustrated

NFL Sets Viewership Records With Impressive Netflix Streaming Numbers on Christmas

Netflix's Christmas doubleheader became the most-streamed NFL games in U.S. history.

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