The Latest Breaking News from SAGAFTRA

The reaction to Netflix Inc.'s (NASDAQ:NFLX) $82.7 billion plan to acquire Warner Bros. Discovery, Inc. (NASDAQ:WBD) erupted across Washington and Hollywood on Friday, with lawmakers, unions, producers, and industry veterans warning the merger could reshape — and possibly destabilize — the entertainment landscape.

James Cameron is pushing back hard against the rise of AI-generated actors like Tilly Norwood, calling them a threat to the soul of cinema.

Actor says his lawyers are ‘very, very busy’ with cases of AI using his voice without permission

ElevenLabs says deal intends to set standards for ‘ethical sourcing and licensing of some of the world’s most recognisable voices’

Eline Van der Velden, creator of Tilly Norwood, said a few more AI characters are already in the works

Users of generative AI video app were able to recreate the Breaking Bad actor’s likeness without his consent, which OpenAI called ‘unintentional’

The entertainment industry recently grappled with AI during the four-month SAG-AFTRA strike in 2023.

Meet the AI ‘talent’ who is reportedly getting agency representation very soon. Until then, many are speaking out on how Tilly Norwood is deeply misguided and devalues human artistry – despite her creator’s calls to “welcome AI as part of the wider artistic family.”

SAG-AFTRA believes the new A.I. actress will come at the cost of real actors.