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The Latest Breaking News from CTV

The Trade Desk: When Sell the News Turns Into Buy the Dip

Advertising technology (adtech) giant The Trade Desk Inc. (NASDAQ: TTD) is the leading independent demand-side platform (DSP) for programmatic advertising.

MarketBeat

Is This Small-Cap Growth Stock a Buy on Its Disney Deal?

With shares soaring after a Disney deal renewal, is this small-cap adtech stock shaping up to be a smart buy now?

Barchart

How to watch Georgie & Mandy's First Marriage: release date, cable schedule, streaming options and more

Here's how you can watch x, ready for when it arrives/airs/lands on X

WhatToWatch

From analysis to the latest developments in health,
read the most diverse news in one place.

How to watch Georgie & Mandy's First Marriage online: stream Young Sheldon follow-up

The Big Bang-verse continue to expand in new Young Sheldon sequel. Here's how to watch Georgie & Mandy's First Marriage online and from anywhere.

TechRadar

Hyundai Denied Elantra N Warranty Over 'Excessive Revving.' But That's Not the Whole Story

The owner says the failure happened during normal driving. But Hyundai claims vehicle telemetry shows the car was abused.

Motor1

How to watch 'Grey's Anatomy' season 21 online from anywhere

Buckle up - we have face slaps, law suits and the usual serving of sexual tension. Here is how to watch "Grey's Anatomy" season 21 online and from anywhere.

Tom’s Guide

How to watch 'The Golden Bachelorette' online from anywhere, TV channel, start time

Here is how to watch "The Golden Bachelorette" season 1 online and from anywhere as widow Joan Vassos – the first ever Golden Bachelorette – searches for love again.

Tom’s Guide

Read news from The Economist, FT, and more,
with one subscription

Crafting Effective Political Campaigns In 2024: Utilizing The Waterfall CTV Approach

Campaigns need cutting-edge strategies to capture voter attention and drive engagement

TV Tech

New Report Offers Insight On How Marketers Can Make Best Use Of CTV

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns

TV Tech

Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks

Contextual matching can reduce viewer loss

Broadcasting & Cable

Three of Five CTV/OTT Advertisers Plan Ad Spending Increases

The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion

TV Tech

Nielsen’s Gracenote Enters Contextual CTV Ad Business

Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising

TV Tech

Nielsen’s Gracenote Gets Into Contextual Ad Game

Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences

Broadcasting & Cable

61% of CTV Advertisers Plan To Increase Spending: Survey

Study from Premion, Advertiser Perceptions finds average increase of 21%

Broadcasting & Cable

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The Street

Analyst revises Trade Desk stock price target ahead of earnings

This is what could happen next to The Trade Desk shares.

TV Tech

Paramount Advertising Brings AI-Generated Ads to Pluto TV, Paramount+

Powered by generative AI partner Waymark, Paramount's new Paramount Ads Manager creates CTV ads based on images, text, and videos derived from a business’s website

Broadcasting & Cable

IAB: Digital Video Ad Spend Will Jump 16% in 2024

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

TV Tech

MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

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news in one place.

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TV Tech

LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election

CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024

Broadcasting & Cable

LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast

Tom’s Guide

How to watch 'The Bachelorette' season 21 finale online, on TV and from anywhere now

Former 'The Bachelor' contestant Jennifer Tran is searching for a soulmate. Here is how to watch "The Bachelorette" season 21 online and from anywhere.

TV Tech

AdImpact Raises Political Ad Forecast to $10.69B

This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record

Tom’s Guide

How to watch 'Star Trek: Prodigy' season 2 online — stream anywhere, release date

Live long and get ready for 20 new episodes. Here's how to watch "Star Trek: Prodigy" season 2 online and from anywhere when it lands.

The Street

Analyst reboots Trade Desk stock price target after Netflix deal

This is what could happen next to The Trade Desk shares.

Multichannel News

Navigating the New CTV Ad Landscape (Viewpoint)

A rise in programmatic buying could make the upfronts even more relevant

1 2 3 4 5

People

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