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The Latest Breaking News from Eddy Cue

Apple Scrambles To Catch Up In AI Race Amidst Industry’s Sudden Fever

Late to the party, Apple works on large-language model and smarter Siri to compete with Microsoft and Google.

Zenger

Soccer is taking over America–and proving Apple scored the biggest win in the sports streaming wars with its $2.5 billion MLS deal

As aging sports with aging demographics head into their final innings, the playing field of the future is going to look very different from the past.

Fortune

Google’s antitrust showdown with US could ‘dramatically change’ competition

The case could also impact how new technologies like AI are marketed to consumers, experts said.

Al Jazeera

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read the most diverse news in one place.

A decade after a disastrous launch, is Apple Maps finally good?

Engineers’ work on cycling and public transit have transformed the app – but rural directions remain a sticking point

The Guardian - US

Is it time to take the MLS seriously?

From Apple to the All-Stars, the MLS is starting to gain more traction than ever before… but is it all thanks to Lionel Messi?

FourFourTwo

Eddy Cue: Apple must execute 'huge' MLS opportunity

Apple's Eddy Cue believes the company has a huge opportunity with its new MLS deal, and believes Apple must execute in its new venture.

iMore

Apple is flying with MLS Season Pass, but the Premier League is set to miss out

Subscriber numbers are rocketing after big name stars – like Lionel Messi – joined the league

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Apple chops MLS Season Pass price in half for midseason discount — what you’ll pay now

Half a season left means half-price for Apple's MLS Season Pass, as Apple exec Eddy Cue gives us an update on Apple's partnership with Major League Soccer.

Tom’s Guide

Will Amazon Or Apple TV + Offer The Pac-12 Deal They Can’t Say No To?

With the conference running out of options, Amazon or Apple TV+ might be the best deal left.

Zenger

The Apple TV+ Move To Land The Pac-12 Was Years In The Planning

Apple TV + and ION TV Could Be The Best Option For The Pac-12

Zenger

Apple embraces potential of sports streaming with MLS deal

Apple has kicked off a 10-year partnership with Major League Soccer with the launch of Season Pass on Apple TV+

The Independent UK

Technology giants Apple strike significant long-term global partnership with MLS

The sports broadcasting world has changed markedly in recent years as streaming platforms become major players in the market.

The Independent UK

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