The Latest Breaking News from Akio Toyoda

Toyota has spent nearly 30 years positioning itself as a leader in "green" cars on the strengths of its fuel-sipping hybrid technology, which has now spread across almost its entire family of vehicles. The same cannot be said of its approach to fully electric cars, however. Its small family of…

As the automotive industry braces for an uncertain future, consolidation of big players who were once vicious competitors is all but inevitable. Yet before a battered and diminished Nissan sought out a partner to merge with, its biggest historical competitor Toyota was never on the menu.

No car company wants to be simply a "car company" anymore. The future—however far-off that may be—is about advanced software, electrification, automated driving systems, flying vehicles, personal mobility devices and more. Nowhere is that more apparent than CES, where promises are big but expectations for reality should be tempered. 

Toyota has been dropping hints about a new Celica for over a year. Chairman Akio Toyoda admitted in an interview published by Best Car magazine in October 2023 that he had requested the higher-ups to revive the sports car. Last year, president Tsuneji Sato publicly announced his desire for the…