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The Latest Breaking News from AdImpact

Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports

New platform measures broadcast, cable and CTV delivery across all markets

Broadcasting & Cable

AdImpact Raises Political Ad Forecast to $10.69B

This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record

TV Tech

New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024

AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV

Multichannel News

From analysis to the latest developments in health,
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Biden And Trump Engage In Fierce Ad War Before Debate

Biden and Trump campaigns intensify ad wars ahead of CNN Presidential Debate. Both sides ramp up efforts to sway voters in this closely watched rematch.

Top News

Race to unseat New York progressive ‘most expensive House primary ever’

Aipac breaks its own record to back George Latimer against incumbent fellow Democrat Jamaal Bowman

The Guardian - US

Ohio Senate race ready for mega-million fall ad splash

The Ohio race could determine control of the Senate next year.

Axios

Vizio Expands Work With AdImpact Ahead of Elections

Political ad buyers will have more data to target voters

Broadcasting & Cable

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Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M

More than one third of viewers plan to watch both the men’s and women’s tournament

TV Tech

AdImpact Names Laia Pescetto VP of Marketing

Client base grew 400% in 2023

Broadcasting & Cable

AdImpact: Super Bowl Viewing Peaked at 115.5M

Viewing peaked at 115.5M right before the half-time show

TV Tech

How the Iowa caucuses work, why they're first — and why they're significant

Why does Iowa dominate the political conversation every four years around this time, and how do the caucuses even work? Let's explore why they matter in 2024.

WEKU

Vivek Ramaswamy resumes 'idiotic' TV ad spending

It comes after Mr Ramaswamy called TV ad spending ’idiotic’ and ‘a trick that political consultants use to bamboozle candidates who suffer from low IQ’

The Independent UK

Trump predicts Vivek Ramaswamy will drop out of 2024 race after major campaign move

Ramaswamy pulled TV ads weeks ahead of Iowa caucuses

The Independent UK

AdImpact Launches Potomac Political Media Buying Software

AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time

TV Tech

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The Independent UK

Iowa's two campaigns: Donald Trump's rivals search for paths to stop him as he blazes his own trail

Nikki Haley has booked her largest venue in Iowa since launching her campaign

TV Tech

Barbenheimer: Oppenheimer Topped Summer Movie Trailer Ad Airings

Oppenheimer has more than double Barbie’s ad airings on linear television and double Barbie’s television ad impressions according to ad impact

The Independent UK

Ohio election that revolves around abortion rights fueled by national groups, money

An Associated Press analysis of campaign finance data shows that supporters and opponents of a proposed constitutional amendment change in Ohio are largely funded by out-of-state donors, despite repeated messaging about the need to get such interests out of Ohio politics

WEKU

Republican primary spending projected to approach or surpass $1 billion

With a big field, a former president, well-heeled politicians and two billionaires running, this is likely to be the most money ever spent to win the GOP presidential nomination.

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Broadcasting & Cable

AdImpact Names Don Norton General Manager

Former Google executive was a strategic adviser to the company

TV Tech

Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement

They are working to bolster ScreenImpact with near real-time detection of local broadcast advertisements

Roll Call

At the Races: Bank shots - Roll Call

The CQ Roll Call newsroom tracks campaigns nationwide, sharing the best stories, with some extras, in the At the Races newsletter.

Fortune

Georgia’s runoffs have helped one Atlanta TV station rake in nearly $232M in political advertising in under two years

WSB-TV leads the nation in political advertising, thanks in no small part to Georgia’s rules on runoff elections.

WEKU

Almost $80 million is spent on TV ads for Georgia's 4-week Senate runoff

And spending by groups supporting Democratic incumbent Sen. Raphael Warnock has more than doubled contributions from groups backing Republican challenger Herschel Walker.

Los Angeles Times

Democrat Christy Smith knows she’s going to lose her California congressional race. She blames her own party

LOS ANGELES — The race for a hotly contested Los Angeles-area congressional district had not been called, but Democrat Christy Smith sensed she would end up on the losing end. And she felt there was a clear reason why.

Tribune News Service

Ads against Abbott, other Texas Republicans by shadowy group test campaign ethics law

AUSTIN, Texas — The third biggest spender in Texas elections this year is a shadowy group that has not disclosed any information to the state, and is testing the limits of campaign ethics law, experts said.

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