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The Latest Breaking News from Tim Cook

Did AI mania rush Apple into making a rare misstep with Siri?

The company that prides itself on announcing products only when they’re ready grossly underestimated the demands of personalising its virtual assistant

The Guardian - UK

Apple is reportedly willing to lose $1 billion every year just to fuel its streaming ambitions

Unlike other peers, the streaming service's small library focuses almost exclusively on original content like Severance and Ted Lasso.

Fortune

Severance Season 3 Is Happening! Everything We Know So Far: Plot, Cast, Release Date

Hit Apple TV+ show, 'Severance', has been renewed for a third season by Apple CEO Tim Cook. We've jotted down everything we know so far.

Pedestrian.tv

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The big Siri Apple Intelligence delay proves that maybe we really don't know Apple at all

Apple's failure to deliver the full Apple Intelligence Siri experience has us all reevaluating the company's vaunted status.

TechRadar

Apple comes under fire for broken iPhone AI promises and delayed Siri update

Industry experts and the tech press alike are calling out the company’s artificial intelligence failings

Evening Standard

Apple Watch escapes U.S. import ban after court victory in patent case

There will be no repeat of last year’s wearable ban after all

Tom’s Guide

MrBeast is the world's top YouTuber with an $85 million empire—but he says the average person 'would be miserable' living his life

Jimmy Donaldson runs a litany of businesses, and says he can feel like a “zoo animal” working a schedule that is not for the faint of heart.

Fortune

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Apple Unveils Faster, Cheaper MacBook Air Despite New Tariffs

The 13-inch MacBook Air now starts at $999, while the 15-inch version begins at $1,099.

International Business Times

The new Samsung Galaxy Tab S10 FE just leaked and it might make you cancel your M3 iPad Air preorder

You should consider the new Tab S10 FE and Tab S10 FE+ because they may launch at much lower prices than the M3 iPad Air. Here's what we know so far.

Laptop

Tim Cook’s MacBook Air M4 teaser was actually… a new iPad Air?

Apple announced two new products this morning, but neither one is the MacBook Air M4. Here's a look at the new iPad Air M3, iPad 11, and when we could see a new MacBook Air.

Laptop

Apple's MacBook Air M4: Everything we know before expected launch

A refreshed MacBook Air is expected this week, so here’s what we are likely to see in the upgrade

Evening Standard

New MacBook Air M4 launch live updates– laptop officially lands alongside new Mac Studio

A new MacBook Air M4 has officially landed alongside a new Mac Studio – here's all the latest news and reactions.

TechRadar

M4 MacBook Air teased by Tim Cook and coming "this week"

It looks like there could be a new MacBook this week.

Tim Cook just gave us the biggest MacBook Air M4 clue we've seen yet

Tim Cook posted on X that "There's something in the Air," hinting at a new MacBook Air M4, here's what we know.

Laptop

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The Independent UK

Giant chipmaker TSMC to spend $100B to expand chip manufacturing in US, Trump announces

Chip giant Taiwan Semiconductor Manufacturing Co. plans to invest an additional $100 billion in the United States, President Donald Trump announced Monday as he appeared with the company’s head at the White House

Digital Camera World

Apple will make another key launch this week as Tim Cook teases "something in the AIR”

Just weeks after the launch of the iPhone 16e, Apple is already gearing up for another announcement

Top News

TSMC To Invest 0 Billion In US Chip Manufacturing

TSMC, the world's largest semiconductor manufacturer, plans a 0 billion U.S. investment, boosting chip production and economic growth.

The Independent UK

Apple about to launch a whole new product, Tim Cook suggests

New MacBook Air most likely – but a new iPad Air could arrive too

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TechRadar

Tim Cook says there's something in the AIR this week, and it might just be the rumored MacBook Air with the M4 chip

Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might just be the rumored MacBook Air with the M4 chip or an upgraded iPad Air.

Salon

Apple rejects push to end DEI program

"Our North Star of dignity and respect for everyone... will never waver," CEO Tim Cook said.

Fortune

Apple’s DEI shareholder vote sets it apart from other Silicon Valley giants—but that doesn’t mean it won’t make policy changes

The tech company reaffirms its commitment to DEI—for now.

Fortune

Trump puts pressure on Apple to scrap DEI efforts after shareholders vote to keep diversity initiatives

Apple is fighting for DEI as its Big Tech peers pull back diversity initiatives.

The Independent UK

Apple shareholders reject plan to scrap DEI policies

Apple CEO Tim Cook acknowledged company ‘may need to make some changes’ to diversity programs amid new legal landscape in Trump era

Fortune

Tim Cook and Bill Ackman love a new book about 5 kinds of wealth: 'The earlier you read this, the better your life will be'

Billionaires like Tim Cook are raving about the book, which reframes wealth to include social, time, mental, and physical prosperity.

Fortune

Apple plans to hire 20,000 workers over the next four years but faces competition for AI talent

Companies across every sector are pursuing top tech talent.

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