The Latest Breaking News from Tim Cook

The race to sell AR and smart glasses is all about breaking into the mainstream. And Meta has shown how Big Tech needs outside help to pull this off.

A call from Tim Cook to Trump's people might have saved Apple billions of dollars.

Any minute now I'm expecting all hell to break loosePeople are crazy and times are strangeI'm locked in tight, I'm out of rangeI used to care, but things have changed.– Bob Dylan, Things Have Changed, Wonder BoysMaine revolver pehli baar uthaya hai…lekin  itna jaanta hoon ki trigger dabane se goli…

President Trump seemingly revealed that he 'helped' Tim Cook with US tariff exclusions amidst Apple dealing with its effects.

Down almost 25% from all-time highs, Apple stock is unlikely to deliver outsized gains to long-term shareholders despite the ongoing pullback in valuation.

Apple is putting all of its eggs into the basket of AR Glasses.

Apple’s “Vision” products may be Tim Cook’s biggest chance to get out from under Steve Jobs’ shadow.

According to Mark Gurman, Apple is working on a "lighter and cheaper" refresh of Apple Vision Pro. But it's just a stepping stone to AR glasses that rule the world.

Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.