The Latest Breaking News from Tim Cook

Apple will reportedly invest an extra $100 billion in U.S. manufacturing —raising its total domestic commitment to $600 billion — in an effort to avoid steep iPhone tariffs.

President Donald Trump is expected to celebrate at the White House a commitment by Apple to increase its U.S. investments by an additional $100 billion over the next four years

Apple is building long-term growth, not chasing the AI hype.

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

While Apple is seen as a laggard in AI, CEO Tim Cook has vowed to win the AI race. AAPL stock has underperformed the markets so far in 2025, but things could change for the better in the coming months.

"Apple must do this. Apple will do this."

Apple remains a long way behind when it comes to AI, but executives are confident about the future.

Tech giants have spent more on AI than the US government has on education, jobs and social services in 2025 so far

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook conducted a rare all-hands meeting at the company’s Cupertino, California, headquarters after the company's fiscal third-quarter earnings, emphasizing the importance of artificial intelligence as a pivotal opportunity for the tech giant.

Apple's Q3 2025 results beat expectations with £70.91 billion revenue and 10% growth, driven by strong iPhone and Mac sales, though stock gains were limited by AI and tariff concerns.

Apple could be about to spend big to improve its artificial intelligence offering, chief executive Tim Cook has suggested as he revealed the company’s latest results.