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The Latest Breaking News from Tim Cook

Apple steers away from electric car project, towards AI

Apple has reportedly put the brakes on plans to create a self-driving car in a move experts say is recognition of the tricky tech challenge.

AAP

Apple reportedly scraps multibillion-dollar plan to build electric car

Reports say tech giant made announcement during meeting and forecast layoffs, ending secretive and resource-heavy project

The Guardian - US

Apple reportedly kills Apple Car after spending billions, will double down on AI instead

Bloomberg reports that Apple is shutting down its Apple Car efforts after a decade of work on the project. The company plans to shift many of the employees working on the car to its artificial intelligence efforts.

Tom’s Guide

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Apple is done with building an Apple car according to a report – and everything I've been telling you for the last nine years

A new report says Apple is shuttering its car efforts and beefing up the work on generative AI

TechRadar

Apple Watch owner credits the device with helping him understand how mental health affects his body, emails Tim Cook to thank him

An Apple Watch owner has emailed Tim Cook to thank him for the way an Apple Watch helped him understand the relationship between stress and a high heart rate.

iMore

Could China Be The Reason Behind Apple's RCS U-Turn?

Apple has prioritised its proprietary iMessage platform, leading to concerns about interoperability with other messaging services.

International Business Times UK

What does Apple mean by 'Shot on iPhone'?

Apple marks loads of video content with 'Shot on iPhone' — but what do those words actually mean?

iMore

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Apple Unveils MGIE, An AI Model That Edits Photos Based On Your Text Commands

Apple's MGIE is capable of handling a wide range of editing scenarios, such as colour adjustments, object manipulations and more.

International Business Times UK

Despite Blood Oxygen ban, Apple Watch is still saving lives — Tim Cook thanks couple for story of South Carolina man saved by heart rate monitoring

A couple in South Carolina are thanking their Apple Watches and Tim Cook as the husband's life is saved by the heart rate monitor.

iMore

Usher, lost and found in Vegas: Tim Cook gives wonderfully wooden YouTube performance in Super Bowl teasers

Wacky “Where is Usher” teasers for upcoming Super Bowl LVIII

iMore

Apple Wins Lawsuit, Claims No Overpayment of CEO Tim Cook

Apple successfully defends against a lawsuit alleging excessive compensation for CEO Tim Cook and other executives, securing a victory for the company.

Top News

This is the biggest Apple Vision Pro complaint — here’s what Apple says

Apple has responded to user gripes about the Apple Vision Pro's weight. Here's what the company had to say.

Tom’s Guide

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International Business Times UK

Apple CEO Tim Cook Hints At Generative AI Features For iPhone And Macbook

Apple CEO Tim Cook has hinted that the tech giant will roll out artificial intelligence-powered features for iPhone and Macbook later this year.

TechRadar

Apple says AI features are coming to your iPhone 'later this year' – here's what to expect

Apple’s own generative AI is coming to your iPhone, and Tim Cook says it’ll arrive sooner rather than later.

TechRadar

Apple Vision Pro launches in retail stores – here's how to sign up for a demo

Apple launches Vision Pro at its flagship store in Manhattan. Here's how to set up a demo at an Apple Store near you

TechRadar

Apple says there are still 'lots of reasons' to buy Watch Series 9 without banned feature

Apple asks people to keep buying the Apple Watch, even though it now lacks this major feature.

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iMore

There are now 2.2 billion active Apple devices worldwide and over 1 billion subscribers to all of its services

In its earnings call, Apple CEO Tim Cook revealed that there are billions of active devices around the world, with almost a billion users subscribed to its services.

Investors Business Daily

Apple Forecasts Weak March-Quarter Sales, Launches Vision Pro

While Apple is forecasting a sales decline in the March quarter, it is upbeat about the rest of the year thanks to AI and Apple Vision Pro.

iMore

Tim Cook experienced an Apple Vision Pro prototype nearly eight years ago — it was a "monster"

Tim Cook tested the Vision Pro as long ago as eight years ago, and it was massive!

iMore

Apple's iPad revenue fell by 25% last year, but for one obvious reason

In a financial earnings call, Tim Cook confirmed that iPad sales have dropped significantly, but this isn’t the full story.

iMore

Apple just confirmed its major AI upgrade: Tim Cook says Apple "excited to share the details of our ongoing work in that space later this year"

Apple CEO Tim Cook has confirmed that Apple will unveil its progress and efforts in AI later this year.

iMore

Apple’s strong holiday-season sales help it break losing streak for revenue, but iPad and China are weak spots

In its Q1 2024 earnings call, Apple said iPhone sales and services were key, but iPad and China are weak spots

Tom’s Guide

Apple teases big AI plans ahead of Vision Pro launch — what you need to know

Apple's holiday quarter saw iPhone sales pick up along with an all-time revenue record for services, but the Vision Pro and the company’s AI plans commanded some of the spotlight, too.

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