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The Latest Breaking News from The LEGO Group

'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.

Euronews

LEGO's Julia Goldin named first-ever European CMO of the Year at Cannes Lions

Chosen by more than 800 marketing leaders from across Europe, Julia Goldin was recognised for helping transform LEGO into a global cultural brand through partnerships spanning entertainment, gaming and sport.

Euronews

The LEGO Group Unveils First-Ever Pokémon Sets — Fans Want Smart Bricks

The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in future builds.

International Business Times UK

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LEGO Pokémon Sets Are Now Available to Preorder; Three Kanto-based Sets Coming by February

LEGO has opened the preorder of its first-ever Pokémon sets based on the Kanto region creatures, which will come by February.

Player One

New Michael Schumacher Ferrari LEGO Icons set revealed ahead of release

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model to add to their shelves

Motorsport

Lego introduces ‘smart bricks’ with sound and light effects to new Star Wars sets

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination

The Guardian - UK

LEGO's new smart brick unlocks future of play for children at CES 2026. Here's what to know

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series.

Euronews

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Terry Crews recreates "White Chicks" moment with Max Verstappen, Lando Norris and George Russell

Hollywood star Terry Crews ferried Max Verstappen, Lando Norris and George Russell to the Bellagio fountains in a full-size LEGO Cadillac, breaking into his iconic 'A Thousand Miles' singalong from 'White Chicks'

Motorsport

Terry Crews drives full-size LEGO Cadillac as F1 stars enjoy Las Vegas GP victory lap

A full-size, driveable LEGO 1950s Cadillac Fleetwood Sixty Special carried Max Verstappen, Lando Norris and George Russell to the Bellagio fountains following the race

Motorsport

2026 F1 Academy grid takes shape as six drivers confirmed

Six drivers have been confirmed for the 2026 F1 Academy season

Motorsport

LEGO to release F1 Academy car, field team on 2026 grid

LEGO and F1 Academy sign a landmark deal including a branded car on 2026 grid and a miniature model

Autosport

Lego Jaws (21350) review: "An impressive homage to a cinematic masterpiece, though the original sets have a hidden issue"

GamesRadar

Lego to buy discovery centres from entertainment giant in £200m deal

The Lego and Legoland branded discovery centres are based around the world

The Independent UK

Lego to buy entertainment venues from Merlin for £200m

The Danish toy giant announced the deal to buy the Lego and Legoland branded discovery centres by the end of the year.

Evening Standard

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Tom’s Hardware

Apple iMac G3 made from Legos has a chance to become an official retail set — a fan-designed model needs 4,000 more signatures to be considered by Lego

A Lego model of the classic Apple iMac G3 has a chance to become an official, commercially available Lego set. The submission to Lego's Ideas website needs 4,000 more votes to be approved, at which point it will compete against around 50 other similar models for approval by Lego corporate.

Creative Bloq

Time magazine's latest animated cover is an absolute joy

New cover celebrates Girls of the Year.

GamesRadar

13 years ago, Mojang canceled its Lego Minecraft game amid frustrations with the toy company's brand restrictions - now the original prototype has been found and preserved online

After all these years, Brickcraft lives

Evening Standard

Sir Peter Cook on designing the Serpentine's Play Pavilion

Serpentine Galleries and LEGO Group recruited legendary architect Sir Peter Cook to design the new Play Pavilion which will keep the children more than entertained this summer

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GamesRadar

Lego shuts down Bionicle fan game 8 years into development, and the team thinks it knows why: "Our project was too easy to mistake for an official product"

The team is now working on a new, original project

Euronews

Lego says new factory in Vietnam will make toys without without adding emissions to the atmosphere

It is hoped that the factory’s 12,400 solar panels and energy storage system will help set a precedent for more sustainable manufacturing in Vietnam.

GamesRadar

Lego Pokemon revealed for 2026 after 'shocking' Pikachu tease

Lego Pikachu will be arriving in 2026

International Business Times

LEGO Wants Schools To Use Its Products To Teach Science

LEGO, the Danish toy giant, is tapping into the education market with products that will help kids learn science in the classroom.

Autosport

Norris laps landmark LEGO® Technic McLaren P1™ around home of the British Grand Prix

Lando Norris took a break from his Formula 1 title fight to drive a LEGO Technic McLaren P1 supercar around Silverstone.

Space

Lego is 'Over the Moon' with new spaceship kit made in collaboration with Pharrell Williams

It's unlike any Lego space shuttle we've had before, but the upcoming 'Over the Moon' set is certainly eye catching.

Tom’s Guide

LEGO just revealed its latest movie-themed set — and it's perfect for the 4th of July

The Lego Group just revealed a new "Jaws"-themed set is coming our way this summer.

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