The LEGO Group and Formula 1 have used the 2025 Las Vegas Grand Prix to celebrate their partnership with a full-size driveable 1950s Cadillac Fleetwood Sixty Special made of 418,000 bricks.
Following the 50 laps under the lights of Sin City, podium finishers Max Verstappen, Lando Norris, and George Russell were driven from the pitlane to the Bellagio fountains by actor and Cadillac F1 team ambassador Terry Crews. The open-top pink car, described as the "cool down car", weighs over two tonnes, measures more than five metres in length, and includes working lights and sounds.
Before today it was on show in the paddock as part of the wedding set-up.
This comes after the LEGO Group confirmed a new multi-year partnership with F1 Academy, with driver Esmee Kosterman driving the LEGO-liveried car in 2026 alongside a release of a 201-piece LEGO Speed Champions F1 Academy car set.
Julia Goldin, chief product and marketing officer at the LEGO Group, said: “Together with Formula 1, at the Las Vegas Grand Prix we capped off a year of unforgettable moments that bring fans a new dimension to the way they experience F1.
"Throughout the year we brought fans closer to Grand Prix experiences and the sport of Formula 1, and this year in Las Vegas was no different, from our incredible LEGO brick-built Cadillac car, to activating on Sphere’s iconic Exosphere with new and engaging content, and sharing the next step in our partnership with F1 ACADEMY with the world – the 2025 calendar has been incredible, and we can’t wait for what’s to come in 2026.”
Emily Prazer, chief commercial officer at Formula 1 and President and CEO of the Las Vegas Grand Prix, added: “The FORMULA 1 LAS VEGAS GRAND PRIX has quickly become an iconic cornerstone in the F1 calendar and it’s been fantastic to work with the LEGO Group to bring new ideas and creativity to fans.
"We’re always pushing boundaries both on and off track, and once again our partnership with LEGO Group upped the ante. It’s been an incredible first year working together, and we can’t wait for fans to see what else we have planned into the future.”
Photos from Las Vegas GP - Race
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