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The Latest Breaking News from SweetWater

“We’re not just serving customers. We’re serving fellow musicians and our friends”: Sweetwater’s customer service has been ranked as one of the highest-rated in the country

The gear retailer has ranked in the top 10 of over 700 American brands

Guitar World

Is Behringer cancelling synths that have already been announced?

Reports suggest that preorders for the VCS3 and Pro-16 have been cancelled at Sweetwater due to discontinued development

MusicRadar

With some astonishing discounts of up to $3,500 off, the Sweetwater Recording Sale is the place to pick up studio gear for less this Prime Day

If you want pro-grade recording gear for Prime Day, then this sale at Sweetwater is where it’s at

MusicRadar

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“I buy them out of Sweetwater”: Joe Bonamassa might be the king of vintage gear – but most of his pedalboard is off the shelf

With some exceptions – which can be replaced on a budget – the guitarist’s current pedalboard is surprisingly humble

Guitar World

“I wanted to design a pedal range that’ll last 10, 20, 30, 40 years... It could be something you could bequeath to those you love”: Exquisite stompboxes, built to last a lifetime, meet Red Witch’s Apothecary Series

The Apothecary Series includes fuzz, overdrive, phaser, chorus/vibrato and modulated delay, and designer Ben Fulton says they're so durable they might outlast us all

MusicRadar

"This $399 item will incur over $578 in additional import charges": Price of Sonicware CyDrums drum machine more than doubles thanks to Trump tariffs

Gear and instrument prices are soaring in response to Trump's ongoing global trade war as CyDrums jumps from $399 to $978

MusicRadar

“You might laugh a little. The post office shipped your guitar to Jim Root”: This metal fan ordered a new guitar from Sweetwater – but it ended up with the Slipknot guitarist

Root randomly received a new Jackson that was destined for another player, after it went missing for a number of weeks

Guitar World

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Uli Behringer speaks out on Behringer's pricing strategy: "Our competitors say 'how much could I charge and get away with it?' We take the cost, add a small margin and that's the sale price"

"In many cases, we build synthesizers and there is no commercial incentive behind it. In some cases we even lose money - it doesn't matter"

MusicRadar

Behringer synth prices just rose by up to 70% in the US - are Trump tariffs to blame?

The price of the Behringer Swing MIDI controller has risen from $99 to $169, making it more expensive than the Arturia KeyStep that it's based on

MusicRadar

“These $99 pedals are excellent not only for their price, but also their sounds”: Keeley x Sweetwater Soft Reverb, Super Bass Overdrive And Distortion and Suns Ultravoid Fuzz review

Three all-American boutique pedals, at under $100 a pop. Too good to be true?

Guitar World

“It is beautiful... it’s clean and it works great, and it does everything I need”: Steve Vai shows us just what’s needed to play ‘80s King Crimson as he offers tour of his custom-built BEAT rig

If the Fractal Axe-Fx III is doing the heavy lifting for the effects, Vai's indomitable tech, Doug MacArthur is the power behind the tone

MusicRadar

NAMM 2025: “That’s my little secret weapon… Old Blue” – Morley teams up with Pantera’s Rex Brown for signature wah pedal with an “intense monstrous sweep”

Based on Brown’s Pro Series II Wah, with gnarly glow-in-the-dark details, this Sweetwater exclusive is available now

MusicRadar

“That’s my little secret weapon... Old Blue”: Pantera’s Rex Brown has teamed up with Morley on a recreation of the wah pedal so good Dimebag used to borrow it

The new pedal is based on the bassist’s faithful Morley Pro Series II wah that he picked up in the 1990s

Guitar World

“The missing piece of your pedalboard puzzle”: Keeley takes on the Walrus Fundamental and JHS 3 Series with new range of $99 Sweetwater exclusives

From a David Gilmour-inspired fuzz to a classic Marshall-style amp tone in a pedal, the budget collection packs plenty of appeal

Guitar World

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MusicRadar

“This supercharged amp-in-a-box pulls no punches in channeling the hallmark haymaker that inspired it”: Keeley Electronics and Sweetwater team up for exclusive $99 fuzz, overdrive/distortion and reverb pedal collection

Behold, a trio of US-made stompboxes from a top-tier builder at a very budget-friendly price

Guitar World

“Lefties, thank a rightie today”: John Mayer on why right-handed guitar players were responsible for the eventual creation of the left-handed SE Silver Sky

Mayer discusses the making of the left-handed version of his best-selling PRS signature guitar

MusicRadar

I had mixed feelings about this Korg synth but it's had such a price drop this Black Friday that I’d even consider changing our review score and there are more savings on Korg synths at Sweetwater

Prices slashed on the Modwave II, Minilogue XD, KingKorg Neo, Volcas and more

Metal Hammer

Metallica guitarist Kirk Hammett’s signature Gibson Flying V is available with $6000 off at Sweetwater... and frankly, Nothing Else Matters any more

Buy the Metallica lead guitarist’s signature model for $8,999 in Sweetwater's Black Friday sale (wah-wah pedal not included)

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news in one place.

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Guitar World

I went completely ampless for the first time this year – and with huge Black Friday discounts on Line 6 Helix, TONEX, and Quad Cortex modelers, now is the perfect time to join me

Guitar Center and Sweetwater have slashed the prices across its Helix, TONEX and Quad Cortex inventory, so if you’re tempted to take the leap for a rig replacement, now is the perfect time

Guitar World

"D'Angelico would make one of the most remarkable comebacks of any guitar brand": Everything you need to know about D'Angelico and why Black Friday is a great time to pick one up

From Premier to Excel, Deluxe, and more, we take a deep dive into the diverse range of D'Angelico guitars, as well as the company's rich history

MusicRadar

Up to $124 off JHS Pedals at Sweetwater might just be the best pedal deal of Black Friday so far - and yes, it includes the Colour Box V2

Save a massive 25% on all JHS pedals at Sweetwater in this awesome Black Friday deal

Guitar World

“I’ve probably had an equal number of guitars stolen as what I’ve sold”: Joe Perry names the desert-island pickup that nobody talks about, explains why there are no bad tones, and makes an appeal for the cheap guitar he foolishly sold and wants back

Aerosmith and Hollywood Vampires’ swaggering six-stringer runs through his many exploits, leading a hundreds-strong collection of unique, vintage and always usable guitars

MusicRadar

What tonewood produces the lightest weight electric guitars? A new survey suggests it's one you may have overlooked

Find My Guitar looked at the weights of 466 guitars in its quest for answers

MusicRadar

"I'm genuinely shocked it's this apparent": How much difference does a guitar's fretboard wood actually make to its sound? Well, this video surprised us and its host

The rosewood Vs maple debate

MusicRadar

“Faster delivery and access to all our products”: Behringer says that it’s exploring the idea of a direct-to-customer shipping option

This would be in addition to its existing ‘super partner’ relationships with retailers

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