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The Latest Breaking News from SweetWater

“I foresee a revival in 3-4 years that puts them toe-to-toe with Sweetwater”: Sam Ash Music has been acquired by Gonher Music – here’s what that could mean for the iconic retailer

The Mexican firm reportedly acquired Sam Ash Music's assets following a $15.2 million offer

Guitar World

"It's turned it into a different song." Big Big Train share new recording of Last Eleven

Big Big Train will tour UK and European throughout September and October

Louder

“The Beach Boys are massively important in the evolution of guitar sound”: Josh Scott, Robert Keeley and Chris Benson have built exclusive effects units inspired by the Beach Boys’ studio tones

The Sweetwater-exclusive line sees some of the biggest names in pedals attempt to recreate the Beach Boys' most iconic studio sounds

Guitar World

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read the most diverse news in one place.

“This will take your tone straight back to the days when Good Vibrations and Fun, Fun, Fun ruled the airwaves!”: Sweetwater teams up with JHS Pedals, Benson Amps and Keeley Electronics for The Beach Boys Studio Effects Collection

Released to coincide with upcoming Disney+ Beach Boys doc, the range includes chorus/vibrato, a full bass rig, 12-string and rotary speaker sims, and a tube-driven spring reverb/tremolo

MusicRadar

"It does everything I need it to do – and more": Ed Sheeran reveals two signature 'stadium grade' looper pedals with Headrush… and at very different prices

The Sheeran Looper + and X follow the songwriter's years of experience exploring the potential of live loops – and multi-effects pedals

MusicRadar

Get your holiday cheer on with these great deals from Sweetwater

'Tis the season for the best prices on the hottest gear

MusicRadar

How to gift plugins to a musician this Christmas

Giving the gift of music software this Christmas is a breeze when you know how - here's everything you need to know

MusicRadar

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Sweetwater has the gear you need, at the prices you want

Check out these sweet, sweet deals now

MusicRadar

Now is the best time to stock up on all your guitar essentials – here are the top Cyber Monday string, pick, cable and strap bargains you must not miss

In need of an accessories restock, or just looking for some sub-$20 bargains? We've got you covered with some seriously tasty deals from Fender, Guitar Center and Sweetwater

Guitar World

We thought Line 6 Helix Native was too pricey, but with 50% off this Black Friday we're eating our words

Affordable studio-grade guitar tones for your DAW are just a click away

MusicRadar

Black Friday guitar pedal deals 2024: We round up the very best Black Friday stompbox deals still live right now

Your place for all the greatest Black Friday deals on guitar pedals, pedalboards, power supplies and more

Guitar World

Beverage of the Week: SweetWater Gummies are fruity, hoppy, boozy goodness

A fruit punch double IPA sounds weird, but tastes pretty dang good.

USA Today Sports Media Group

Black Friday studio headphone deals 2025: The biggest studio headphone savings from across the internet that are live now!

Grab yourself big savings on Focal, Beyerdynamic, Shure, AKG and more this Black Friday

MusicRadar

Black Friday studio monitor deals 2024: The Black Friday sales are still live

Think you've missed out on a Black Friday deal? Think again. Here are the best sales and deals that are still live

MusicRadar

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MusicRadar

Gear up with the hottest deals from Sweetwater

The best equipment at the lowest prices, now!

Guitar World

Kramer’s Hot Dogger ’84 guitar started as a joke but it’s now very real

“We think it’s a wiener,” says the US firm of its tasty new model, which is receiving a limited production run

MusicRadar

Celebrate summer with these hot deals from Sweetwater

The best gear at the lowest prices, now!

MusicRadar

What’s this? A Gibson Custom Shop Richie Faulkner Flying V Custom in Pelham Blue, unveiled by the Judas Priest guitarist himself

Richie Faulkner surprises us all by popping up on the Sweetwater YouTube channel bearing a sweet Flying V Custom equipped with his new signature EMG humbuckers

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news in one place.

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MusicRadar

Butch Vig on playing Roland V-Drums live with Garbage: "I jumped at the chance!"

The producer and drummer recently spoke to Sweetwater about why a fully-electronic VAD drum kit is his go-to setup

MusicRadar

Summer's heating up with these hot deals from Sweetwater

The best gear at the lowest prices, now!

MusicRadar

The must-have new guitar effects pedals of 2023

GEAR EXPO 2023: The pedals you need to try this year

MusicRadar

Get the hottest deals at Sweetwater now

All your guitar, bass, drums, keyboard and studio needs, at the lowest prices

MusicRadar

Is the DigiTech Drop the 21st century's unsung hero of effects pedals? Walrus Audio founder Colt Westbrook explains why he loves it

He also says EQ is his favourite effect on the pedalboard

USA Today Sports Media Group

Beverage of the Week: SweetWater’s got a new West Coast IPA (yay) and a light beer (… OK)

And we talk about Hendrick's new gin, which makes a good Masters cocktail

MusicRadar

Spring is here, and Sweetwater's deals are warming up

Guitars, mics, drums, keyboard controllers, gaming headsets and much, much more – all at low, low prices

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