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The Latest Breaking News from SweetWater

I went completely ampless for the first time this year – and with huge Black Friday discounts on Line 6 Helix, TONEX, and Quad Cortex modelers, now is the perfect time to join me

Guitar Center and Sweetwater have slashed the prices across its Helix, TONEX and Quad Cortex inventory, so if you’re tempted to take the leap for a rig replacement, now is the perfect time

Guitar World

"D'Angelico would make one of the most remarkable comebacks of any guitar brand": Everything you need to know about D'Angelico and why Black Friday is a great time to pick one up

From Premier to Excel, Deluxe, and more, we take a deep dive into the diverse range of D'Angelico guitars, as well as the company's rich history

Guitar World

Up to $124 off JHS Pedals at Sweetwater might just be the best pedal deal of Black Friday so far - and yes, it includes the Colour Box V2

Save a massive 25% on all JHS pedals at Sweetwater in this awesome Black Friday deal

MusicRadar

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“I’ve probably had an equal number of guitars stolen as what I’ve sold”: Joe Perry names the desert-island pickup that nobody talks about, explains why there are no bad tones, and makes an appeal for the cheap guitar he foolishly sold and wants back

Aerosmith and Hollywood Vampires’ swaggering six-stringer runs through his many exploits, leading a hundreds-strong collection of unique, vintage and always usable guitars

Guitar World

What tonewood produces the lightest weight electric guitars? A new survey suggests it's one you may have overlooked

Find My Guitar looked at the weights of 466 guitars in its quest for answers

MusicRadar

"I'm genuinely shocked it's this apparent": How much difference does a guitar's fretboard wood actually make to its sound? Well, this video surprised us and its host

The rosewood Vs maple debate

MusicRadar

“Faster delivery and access to all our products”: Behringer says that it’s exploring the idea of a direct-to-customer shipping option

This would be in addition to its existing ‘super partner’ relationships with retailers

MusicRadar

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“I foresee a revival in 3-4 years that puts them toe-to-toe with Sweetwater”: Sam Ash Music has been acquired by Gonher Music – here’s what that could mean for the iconic retailer

The Mexican firm reportedly acquired Sam Ash Music's assets following a $15.2 million offer

Guitar World

"It's turned it into a different song." Big Big Train share new recording of Last Eleven

Big Big Train will tour UK and European throughout September and October

Louder

“The Beach Boys are massively important in the evolution of guitar sound”: Josh Scott, Robert Keeley and Chris Benson have built exclusive effects units inspired by the Beach Boys’ studio tones

The Sweetwater-exclusive line sees some of the biggest names in pedals attempt to recreate the Beach Boys' most iconic studio sounds

Guitar World

“This will take your tone straight back to the days when Good Vibrations and Fun, Fun, Fun ruled the airwaves!”: Sweetwater teams up with JHS Pedals, Benson Amps and Keeley Electronics for The Beach Boys Studio Effects Collection

Released to coincide with upcoming Disney+ Beach Boys doc, the range includes chorus/vibrato, a full bass rig, 12-string and rotary speaker sims, and a tube-driven spring reverb/tremolo

MusicRadar

"It does everything I need it to do – and more": Ed Sheeran reveals two signature 'stadium grade' looper pedals with Headrush… and at very different prices

The Sheeran Looper + and X follow the songwriter's years of experience exploring the potential of live loops – and multi-effects pedals

MusicRadar

Get your holiday cheer on with these great deals from Sweetwater

'Tis the season for the best prices on the hottest gear

MusicRadar

How to gift plugins to a musician this Christmas

Giving the gift of music software this Christmas is a breeze when you know how - here's everything you need to know

MusicRadar

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MusicRadar

Sweetwater has the gear you need, at the prices you want

Check out these sweet, sweet deals now

Guitar World

Now is the best time to stock up on all your guitar essentials – here are the top Cyber Monday string, pick, cable and strap bargains you must not miss

In need of an accessories restock, or just looking for some sub-$20 bargains? We've got you covered with some seriously tasty deals from Fender, Guitar Center and Sweetwater

MusicRadar

We thought Line 6 Helix Native was too pricey, but with 50% off this Black Friday we're eating our words

Affordable studio-grade guitar tones for your DAW are just a click away

Guitar World

Black Friday guitar pedal deals 2024: We round up the very best Black Friday stompbox deals still live right now

Your place for all the greatest Black Friday deals on guitar pedals, pedalboards, power supplies and more

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USA Today Sports Media Group

Beverage of the Week: SweetWater Gummies are fruity, hoppy, boozy goodness

A fruit punch double IPA sounds weird, but tastes pretty dang good.

MusicRadar

Black Friday studio headphone deals 2025: The biggest studio headphone savings from across the internet that are still live!

Grab yourself big savings on Focal, Beyerdynamic, Shure, AKG and more this Black Friday

MusicRadar

Black Friday studio monitor deals 2024: The Black Friday sales are still live

Think you've missed out on a Black Friday deal? Think again. Here are the best sales and deals that are still live

MusicRadar

Gear up with the hottest deals from Sweetwater

The best equipment at the lowest prices, now!

Guitar World

Kramer’s Hot Dogger ’84 guitar started as a joke but it’s now very real

“We think it’s a wiener,” says the US firm of its tasty new model, which is receiving a limited production run

MusicRadar

Celebrate summer with these hot deals from Sweetwater

The best gear at the lowest prices, now!

MusicRadar

What’s this? A Gibson Custom Shop Richie Faulkner Flying V Custom in Pelham Blue, unveiled by the Judas Priest guitarist himself

Richie Faulkner surprises us all by popping up on the Sweetwater YouTube channel bearing a sweet Flying V Custom equipped with his new signature EMG humbuckers

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