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The Latest Breaking News from Strauss Zelnick

GTA 6 Price – Official Cost, Editions & Everything We Know (2026)

Take-Two Interactive CEO Strauss Zelnick has addressed the many rumors around the Grand Theft Auto 6 price amidst the 80$ price hike controversy for AAA

Pro Game Guides

Borderlands 4 Will Cost $70 — Here's The Release Date, Supported Platforms, And Which Vault Hunters Are Back

Borderlands 4 releases 12 September 2025 on PC, PS5 and Xbox, with Switch 2 coming 3 October—here's what to expect, including pricing, platforms, and returning Vault Hunters.

International Business Times UK

GTA publisher boss says he's 'running scared' despite billions in the bank and a GTA 6-sized financial nuke on the horizon: 'We are looking over our shoulders'

To be fair, I am also terrified of Roblox.

PC Gamer

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'GTA 6': Take-Two CEO Strauss Zelnick Shares His Thoughts on Rumored Pricing

Take-Two Interactive CEO Strauss Zelnick has given his thoughts regarding rumors that Grand Theft Auto 6 will be priced at $100.

Player One

Take Two boss says Borderlands 4 is $70 instead of $80 because "we want to put out the best entertainment on Earth and we want to deliver more value than what we charge for"

"I think our approach may be a little bit different"

GamesRadar

'Consumers are not okay with okay': Take-Two boss says BioShock 4 is taking so long because the company's goal is 'to make the best entertainment, not necessarily the most entertainment'

Despite its troubles, Strauss Zelnick promises BioShock 4 is not at risk of being cancelled.

PC Gamer

Take-Two boss says good games are the new bad games: "Some of our competitors have realized maybe a little late in the day that consumers are not okay with okay"

"Good is the new bad, great is the new great"

GamesRadar

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BioShock 4 has "had some ups and downs along the way," but Take-Two CEO promises "hand on heart, without question" that the immersive sim is "going to come out"

"We have very big shoes to fill on BioShock because of the legacy of Ken Levine"

GamesRadar

Take-Two boss dodges GTA 6 pricing as $80 games loom: "We've had variable pricing at the company forever"

Well, that's not… bad, I guess?

GamesRadar

Take-Two Q1 Sales Beat, Guidance Up; 'Most Ambitious Pipeline' Includes GTA VI

Video game company Take-Two Interactive Software (NASDAQ:TTWO) reported first-quarter financial results after market close Thursday.

Benzinga

'GTA 6' Move Over, One Of The Best Open World Games Is Getting Its Biggest Update Yet

Rockstar Games' Red Dead Redemption 2 could be making its Nintendo debut on Switch 2 as early as later this year, according to a new report.

Inverse

Take-Two CEO stresses that GTA 6's delay is necessary to 'make the best thing anyone's ever seen' even though he doesn't 'play videogames at all'

"I'm not the Consumer-in-Chief."

PC Gamer

Take-Two's CEO is probably the world's only person to refuse the chance to play GTA 6 because "I'm not a gamer" - his role is to "get out of their way"

Strauss Zelnick thinks it's best to leave developers like Rockstar Games alone

GamesRadar

Take-Two CEO reckons Civilization 7's mixed reception is just history repeating itself: 'Every time we've come out with a new platform iteration of Civilization, there's been some consternation on the part of consumers'

Strauss Zelnick admits the sequel "definitely had some challenges", but says that overall "we're really happy with how it's going".

PC Gamer

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GamesRadar

Take-Two boss makes lofty GTA 6 promises, despite sky-high hype: "Rockstar Games is trying to create the best thing anyone's ever seen in entertainment"

"Not just interactive entertainment"

GamesRadar

Another GTA 6 delay is unlikely as "historically" Rockstar is "very good" at meeting solid release dates like with Red Dead Redemption 2, says Take-Two boss

GTA 5 and Red Dead 2 were only delayed before being given concrete launch dates

GamesRadar

Rockstar's arguably "been putting out a new GTA release a couple of times a year," says Take-Two CEO who reckons GTA Online updates could count as "standalone" games

"If you go back 15 years, it would have counted as a standalone title"

GamesRadar

Borderlands and GTA publisher has "great optimism" for the Nintendo Switch 2, even if "historically being a third-party in the Nintendo business has been a bit challenging"

Take-Two CEO Strauss Zelnick says "we're stepping up too"

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Player One

Take-Two CEO: 'GTA VI' Is Set For 2026 Release, Rockstar to Hit May Target Following Delay

Take-Two Interactive's CEO eases the industry's concerns about another delay that's been rumored for GTA VI.

The Independent UK

Grand Theft Auto VI delayed again, this time until May 2026

The release of Grand Theft Auto VI has been delayed again — until May 26, 2026

GamesRadar

GTA 6 delay was reportedly inevitable: "Nobody I've talked to at Rockstar has believed fall 2025 was a real window for a very long time now"

"Too much work, not enough time"

International Business Times

Grand Theft Auto VI Release Postponed To May 2026

The creative team behind the popular Grand Theft Auto videogame series postponed the launch of the latest installment by several months to May 2026, hitting shares of parent Take-Two Interactive.

Windows Central

Grand Theft Auto VI delay causes Take-Two shares to drop, while CEO Strauss Zelnick assures investors that everything is fine

Take-Two Interactive (TTWO) shares dropped in pre-market trading today after Rockstar Games announced a launch delay for Grand Theft Auto VI.

GamesRadar

Take-Two CEO "fully" supports Rockstar's GTA 6 delay, promises "a groundbreaking, blockbuster entertainment experience that exceeds audience expectations"

The next Grand Theft Auto is now coming to PS5 and Xbox Series X|S on May 26, 2026

PC Gamer

Take-Two shares tank after GTA 6's delay, CEO Strauss Zelnick assures panicky investors it'll still make more money than god and it's 'steadfast in our commitment to excellence'

All to the lifeboats; women and children first.

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