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The Latest Breaking News from TakeTwo

BioShock 4 delay "deeply disappointed" Take-Two CEO, who thinks the studio "wasted a lot of time and money" on creative "dead ends"

Showbiz, baby

GamesRadar

The CEO behind Grand Theft Auto VI doesn’t play video games, but is staking $1.5 billion on the biggest game launch of the decade

"I don't think being consumer-in-chief really helps a CEO be effective in this business," said Take-Two Interactive Software CEO Strauss Zelnick.

Fortune

GTA 6 should be $80 so the whole "struggling" industry can raise game prices, Bank of America says, and players will accept it because they love AI

"We think it’s in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry"

GamesRadar

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Bank of America thinks Take-Two should charge more for Grand Theft Auto 6

It's for the good of the games industry, you see.

PC Gamer

GTA 6 devs aim to "deliver perfection," Take-Two boss says, and the Rockstar owner tries "to give them unlimited financial, creative human resources" to do so

"That's a high-stakes game for big boys only, and I'm cool with it," says Strauss Zelnick

GamesRadar

Take-Two CEO admits GTA 6 expectations are 'so high' it's 'terrifying' — 'I think here our goal is to deliver to consumers something that’s never been experienced before'

Take-Two CEO Strauss Zelnick has admitted that the expectations for Grand Theft Auto 6 have him terrified, even as industry analysts expect the game to sell exceedingly well.

TechRadar

GTA 6 skipping PC at launch not due to PlayStation deal, but because Rockstar focuses on "the core consumer," Take-Two CEO says

Still, Zelnick admits that a PC version could make up "50% of the sales" of a modern release

GamesRadar

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PC players aren't Grand Theft Auto 6's 'core' audience, Take-Two CEO says, and that's why we have to wait for it

Zelnick said going to consoles first is a matter of "serving the core consumer," but he also said PC can account for half of a big game's sales these days, so I don't get it.

PC Gamer

Gearbox head Randy Pitchford says Borderlands maker won't use AI for "any work that could ever be seen" after posting ChatGPT-generated image of a Gearbox employee

That guy is not real, and does not work at Gearbox

GamesRadar

GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"

"Everyone knows if you push too hard with partnerships it's a disaster"

GamesRadar

GTA 6 launch has Take-Two's CEO a "billion" times more "scared" than any other game release

"Because [if] you claim success before you have it – you will largely be wrong"

GamesRadar

Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history'

Take-Two CEO Strauss Zelnick has discussed the highly anticipated release of Grand Theft Auto 6 and admitted that he is "terrified."

TechRadar

Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'

Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

TechRadar

GTA 6 Pricing and Release Date Update: Take-Two CEO Is 'Terrified' Of Grand Theft Auto VI's Success

Take-Two CEO Strauss Zelnick discusses the expectations for Grand Theft Auto VI, focusing on customer experience and fair pricing amid speculation about the game's cost and release plans.

International Business Times UK

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TechRadar

GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

GTA 6's release date looks more solid than ever, with Take-Two Interactive's boss further suggesting marketing will kick off soon.

PC Gamer

Gabe Newell once said Steam wasn't 'the answer to digital distribution,' proving that even Gabe Newell is wrong about stuff sometimes

Newell said things "change dramatically" every two or three years, but not all things, as it turns out.

GamesRadar

GTA 6 sickos in a frenzy as Rockstar owner Take-Two finally announces delayed financial call, fueling speculation a big reveal will fill the gap

Curiously, Take-Two is one week behind schedule

Tom’s Guide

'People spend too much time talking about the 'Woe is me' risk related to AI' — GTA 6 publisher CEO says AI fears are overstated

Take-Two CEO Strauss Zelnick, the boss behind the publisher Rockstar Games’ upcoming “Grand Theft Auto 6,” stated that the worrying narrative around AI is overstated.

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TechRadar

'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead

Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.

International Business Times UK

GTA 6 Boss Admits 'AI Can Be Used For Evil'—But Dismisses AI Job Loss Panic

Take-Two CEO says AI can be used for evil but dismisses fears it will cause widespread job losses in gaming and creative industries.

PC Gamer

Elon Musk is more at risk of losing his job to AI than artists are according to Take-Two's CEO: 'If AI were going to take anyone's job, wouldn't it take his job?'

Look out Elon, Grok is gunning for your job.

PC Gamer

Yes, Take-Two's share price rose after the stolen Rockstar data was released, but don't read too much into it

This week's bump in share price isn't nearly enough to make up for the loss it's taken since January.

GamesRadar

Take-Two stock jumps $1 billion after GTA leak as investors learn Rockstar really is making that much money off GTA Online

Just imagine what these share prices would look like if they realized AI can't yet generate whole video games

GamesRadar

GTA 6 delays would only make it "cooler," GTA 5 Lester actor says, but he still wouldn't give Rockstar $100 for the game

"It could have been another month or another five months or six months or whatever. It's going to be cool."

PC Gamer

HipHopGamer says GTA 6's user-generated content 'will produce millionaires'

HHG also teased "a small exclusive" about a GTA 6 side mission.

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